Now, YouTube has introduced the global rollout of two creative new AI tools meant to improve user engagement on its platform. The announcement was made in a recent blog post headlined “New YouTube AI Tools – Summer 2025.” This update introduces a carousel feature, which had previously undergone testing, and a new tool called the “Dream Track” feature. These two improvements are focused on giving users more dynamic and creative ways to interact with content.
The new carousel feature gives users the ability to see, browse, and experience videos in a much more active and engaging manner. This spell equips the platform to present varied content formats. As a consequence, users are more easily able to find videos that fit their preferences. YouTube’s testing of the carousel feature has shown enough positive feedback to move forward with an official release.
Introduction of the Dream Track Feature
For artists, the “Dream Track” feature is an exciting innovation allowing far more customization to content on YouTube. Incredibly, this creative new tool enables users to remix AI generated versions of popular licensed songs already available on the platform. In this new world, users can take the tracks they love the most and put their own spins on them, making the music experience truly their own.
As it stands, this “Dream Track” feature is available only live to Premium users in the U.S. By rolling out the feature in a limited way, YouTube can collect specific feedback from a committed set of users before making the change more broadly. This tool sparks your imagination. It serves to help you better engage with the music-related content on the platform.
Enhancing User Engagement
YouTube’s carousel feature and Dream Track tool are both examples of the company’s desire to continually adapt its platform through new, cutting-edge technology. Through the innovative use of AI capabilities, YouTube hopes to deliver deeper engagement and satisfaction among users. When users can creatively remix songs, it completely reshapes how users engage with your content. It just makes the whole experience feel more intimate and fun.
YouTube’s recent blog post announcement underscores the point that these tools are just the latest moves in an ongoing process to listen to the users and evolve. As consumers increasingly look for personalized experiences, such tools are essential in maintaining YouTube’s competitive edge in the digital landscape.
