Recently, quickly growing mobile gaming company Tripledot Studios dropped a bombshell! In fact, they only recently purchased AppLovin’s gaming division in an $800 million agreement. In 2017, Israeli founders Lior Shiff and Eyal Chameides–together with Turkish-born entrepreneur Akin Babayigit–founded Tripledot and released their first game. The company has quickly vaulted to become the second-biggest player in the gaming industry. This acquisition marks a giant step for the event agency. It further bolsters its position among the top competitors such as Moon Active and Playrix.
The purchase would place Tripledot at the helm of AppLovin’s gaming division. This strategic development is poised to enhance its operational capabilities while broadening its project and services portfolio. The agreement is expected to close by early summer 2025, subject to required regulatory approvals. This smart move is a match made in heaven to Tripledot’s parallel ambitious growth path. Learn how the company went from one to ten studios in 17 cities around North America, Europe and Asia.
Tripledot’s business performance has been staggering, with annual gross revenues now expected to be nearing $2 billion before their store fees are deducted. This revenue forecast highlights just how fast this company has climbed the ranks in an increasingly cutthroat world of mobile gaming. The pending acquisition of AppLovin’s gaming division is likely to continue to increase these numbers.
In an announcement about the merger, AppLovin CEO Adam Foroughi focused on the company’s transformation in the gaming industry.
“Seven years ago, we began acquiring gaming studios to help train our earliest machine learning models,” – AppLovin CEO Adam Foroughi.
AppLovin, which was once almost entirely focused on developing games, is pivoting its own business model. The company doesn’t undervalue the studios it’s gobbled up. The acquisition provides AppLovin with the opportunity to prioritize its growing core business while setting up Tripledot to benefit from increased resources and expertise.
“However, we have never been a game developer at heart.” – AppLovin CEO Adam Foroughi.
Tripledot’s founders Zak and Akin have at various times shared their excitement around the acquisition and what it means for the company moving forward. Tripledot makes AppLovin’s gaming division – Studio Z – part of its structure. This strategic move is intended to deepen its consumer offerings and broaden its appeal across the gaming, esports and entertainment communities.
Tripledot’s founders have expressed their enthusiasm for the acquisition and the potential it brings for future growth. By integrating AppLovin’s gaming division into its existing framework, Tripledot aims to enhance its offerings and reach a broader audience within the gaming community.
