Transat, a major player in the tourism industry, is changing the game. To this end, they recently launched a new Province-wide loyalty program, in collaboration with Desjardins and Visa. The anticipated launch window is the second half of 2026. The carrier is committed to raising the standard of the travel experience for its guests.
Xavier Szwengler is vice-president for marketing and distribution at Transat. He added that the program has the potential to significantly improve the overall Air Transat experience. He said that the new loyalty program will take a fresh approach, distinguishing it from other legacy loyalty programs.
So as TNCs work with municipalities and customer needs continue to evolve, the design of this upcoming program is intended to be simple and flexible. Szwengler said that the goal of the program is to increase traveler ease and convenience when it comes to earning and redeeming rewards. This easy-to-use model is designed to draw in not just frequent flyers but casual travelers as well.
Transat’s move to overhaul its loyalty offerings taps into broader changes in consumer expectations. Loyalty programs are becoming ubiquitous in the airline industry. To rise to the top, Transat is placing a great emphasis on creative attributes for its own initiative.
The collaboration with Desjardins and Visa will provide customers with various benefits, enhancing their travel experience beyond just flight rewards. Desjardins is connecting its banking services with Visa’s payment solutions. This deepened partnership will create smoother transactions and allow users to earn rewards faster.
