Now Taylor Swift just made it official—her highly anticipated TAYLOR SWIFT releases her 12th studio album, “THE LIFE OF A SHOWGIRL.” Fans received the news when she released a post at 9:12 a.m. on social media, creating a buzz among her followers and marking another significant moment in her illustrious career. The announcement comes on the heels of her recent successes. 11th studio album, “The Tortured Poets Department,” released nationwide April 19, 2024.
Swift teased the video with an emotional video of herself. It ran during a recent episode of the wildly popular podcast “New Heights,” hosted by the football star brothers Travis and Jason Kelce. This unannounced move gave her an intimate platform to both connect with eager fans and offer a glimpse into the world behind her creative process. As she quipped, “So I just wanted to show you something,” teasing one of many new tastes of her forthcoming music that had most everyone there buzzing.
The surprise release of Swift’s new album, The Life of a Showgirl, comes on the heels of her well-orchestrated move to regain control of her early catalog. Last year she drew national attention on “Good Morning America.” After an intensely public feud with music executive Scooter Braun, she brazenly declared her intention to re-record her previously released albums. This controversy started when Braun purchased Big Machine Label Group, which owned the rights to Swift’s first seven master recordings. As of this past May, Swift has reclaimed her masters for six of her old albums.
Swift’s dedication to this endeavor is evident in her release of four re-recorded albums: “Fearless (Taylor’s Version)” and “Red (Taylor’s Version)” in 2021, followed by “Speak Now (Taylor’s Version)” and “1989 (Taylor’s Version)” in 2023. Yet, she still has two albums left to tackle: “Reputation” and her self-titled debut album.
To top it all off, Swift announced a pretty freaking awesome first-time surprise. Plus, The Tortured Poets Department is a secret double album with 15 bonus tracks! She expressed her enthusiasm by stating, “It’s a 2am surprise: The Tortured Poets Department is a secret DOUBLE album.” Furthermore, she reflected on her creative journey over the past two years, saying, “I’d written so much tortured poetry in the past 2 years and wanted to share it all with you, so here’s the second installment of TTPD: The Anthology. Now the story isn’t mine anymore… it’s all yours.”
On August 12 at 12:12 a.m., Swift’s official website featured a countdown that generated anticipation for her announcement. In a unique marketing move, she shared 12 photos of herself donning orange outfits during “The Eras Tour” through her fan page, Taylor Nation.
Swift’s fans have twice the reason to be excited! In the meantime, they can look forward to her new album dropping and then her guest appearance on the “New Heights” podcast, which drops Wednesday at 7 p.m. Through this collaboration, the artist has a unique opportunity to engage more profoundly with her audience. She brings knowledge, music, and world experiences to share.
Swift captivated audiences during “The Eras Tour,” performing at the Hard Rock Stadium in Miami Gardens, Florida, on October 18, 2024. As a constant consummate versatile artist, her artistry is on display with her performances each and every time. This is what makes her one of the most groundbreaking musicians of her generation.
