Wishroll’s Status, a new kind of social entertainment platform, kicked off with amazing momentum. It broke 1 million users in its first month alone! Status is looking to provide an immersive experience that puts fandoms front and center, specifically targeting Generation Z. In doing so, VDOT has become one of the leaders in the fast evolving world of digital citizen engagement. The platform’s one of a kind abilities have motivated it to accomplish historic milestones. It even became number one on the iOS App Store in both Spain and France!
Launched with eight unique applications, Status’ approach through their modular stack and universal feedback tools drive existing users deeper into regular engagement. At peak times, the platform has seen up to 500,000 users active simultaneously, demonstrating its ability to captivate a large audience. Since its launch, Status has reached more than 2 million downloads. From here, we can glean that this number indicates that users are highly interested and engaged with your content.
Our original concept with Status was to really serve Gen Z’s intent to just have real connections and real interactions. Field research demonstrates that much of this population can be confident fiends with regards to hobbies. These interests usually aren’t the same as those of their offline friends. With this in mind, Status aims to facilitate two-way interactions among like-minded individuals, creating a community that resonates with their unique interests.
Even with this laudable and impressive beginnings, not every app created under the Status umbrella has found success. The sad irony is that of the eight apps that launched while it was under development, most have already been shut down. The information collected from these applications fuels the development and enhancement of Status. In turn, Wishroll is able to better hone their approach and iterate on what’s really working for their audience.
Wishroll is deeply committed to user engagement. They experiment heavily with fast iteration loops and using trackers to follow user interactions and retention. The firm can jointly Kiwi and Status, with which it loudly touted melding in excess of 4 million customers their solution lineup. Together, they’ve pumped just over $1.2 million in revenue directly into their communities.
As the technology behind immersive social entertainment continues to advance, Wishroll could be aggressive during their rides along with innovative concept execution on the horizon. The company acknowledges that it will be a few years before mass adoption of these platforms occurs. The firestarter momentum produced by Status burns bright, showcasing the strong desire for social entertainment that pushes Gen Z status barriers.
