As anticipation builds for Super Bowl LIX, brands are pulling out all the stops, releasing tantalizing teasers for their upcoming commercials. These snippets are designed to entice consumers and feature an impressive line-up of celebrities and athletes. The annual event, known for its high-profile advertisements, will take place on February 9, 2025. Among the notable teasers is Bud Light's ad featuring Post Malone in his fourth consecutive Super Bowl campaign, alongside comedian Shane Gillis making his debut appearance.
Bud Light's teaser offers a comedic twist with David Beckham engaging in a humorous discussion with his fictional parents. This clever setup promises an engaging viewing experience. Meanwhile, Stella Artois has also enlisted David Beckham for its ad, adding an extra layer of star power. Olympic gold medalist Ryan Crouser, professional pickleballers, WNBA star Sabrina Ionescu, and NFL Hall of Famer Randy Moss will join Beckham, showcasing a diverse and dynamic cast.
Pringles aims to capture attention with a playful and mysterious storyline, featuring Adam Brody, Nick Offerman, and James Harden. Each celebrity brings a unique narrative to the ad, promising humor and intrigue. The brand's teaser hints at a departure from traditional themes, offering viewers a fresh take on their advertising strategy.
Budweiser taps into nostalgia by bringing back its iconic Clydesdale hitch and a foal for this year's Super Bowl ad. The teaser confirms the return of these beloved characters, ensuring the brand's continued presence in the cultural zeitgeist. The full ad will air during the NFC championship game on January 26, providing a sneak peek before its Super Bowl debut.
Michelob ULTRA adds to the excitement with "The ULTRA Hustle," featuring Catherine O'Hara and Willem Dafoe. This teaser showcases the brand's commitment to innovation and creativity, setting the stage for what promises to be a memorable advertisement.
In addition to these teasers, Hellmann's adds a touch of humor with its Super Bowl ad teaser featuring a waitress caught in an amusing sandwich dilemma:
"So, it's one turkey on rye, but only if it's fresh," says the waitress.
"If it's not fresh, then on white bread, but then it's toasted," she adds.
These teasers highlight the strategic use of star power and creative storytelling by brands to captivate Super Bowl audiences. As companies vie for consumer attention, they are leveraging the platform's massive viewership to make a lasting impression.
Post Malone's involvement in Bud Light's campaign marks his fourth consecutive appearance, underscoring his strong association with the brand. This year's collaboration with Shane Gillis brings fresh energy and humor to the table. By pairing established figures like Malone with emerging talent like Gillis, Bud Light seeks to maintain its relevance while appealing to a broad audience.
David Beckham's dual appearances in both Bud Light and Stella Artois commercials demonstrate his enduring appeal as a global icon. His presence alongside other sports legends and celebrities ensures these ads will resonate with diverse demographics.
Pringles' decision to incorporate a multi-layered narrative involving Adam Brody, Nick Offerman, and James Harden reflects its innovative approach to storytelling. The brand aims to surprise and delight viewers by breaking away from conventional advertising formats.
Budweiser's return of the Clydesdale hitch signifies a nod to tradition while reaffirming its place in Super Bowl advertising history. This strategy taps into viewers' emotions and memories associated with past campaigns, enhancing brand loyalty.
Michelob ULTRA's choice of Catherine O'Hara and Willem Dafoe for "The ULTRA Hustle" highlights its commitment to high-caliber talent and engaging content. By creating intriguing narratives, the brand seeks to elevate its presence during one of the most-watched television events.
