Spotify Premium, known for its ad-free music experience and exclusive features, is currently facing a significant setback as audio advertisements have been appearing unexpectedly for subscribers. This issue, which undermines one of the main attractions of the Premium service, has persisted for over four weeks, causing frustration among users. Spotify has acknowledged the problem and is actively working on a resolution. Meanwhile, the company is also reportedly experimenting with a new "Music Pro" tier, promising an enhanced audio experience.
Getting Premium on Spotify or any other streaming platform has long been regarded as the best way to access top features. Spotify has historically reserved certain features for Premium subscribers, such as unlimited skips and the ability to choose songs. Lyrics for songs were initially exclusive to Premium users before being made available to all. Audiobooks remain an exclusive feature for the paid tier, reinforcing the value of a Premium subscription. However, the recent glitch threatens this value proposition by introducing unwanted audio advertisements into the experience.
The problem was first reported on Spotify's Community discussion forum nearly four weeks ago, and it has persisted since then. Subscribers who chose Premium specifically to avoid ads have been left disappointed. The company has kept Premium as its top tier for years, with ad-free listening being its primary attraction. The current situation, with audio advertisements haunting subscribers, has led to growing dissatisfaction.
In addition to addressing this issue, Spotify is reportedly testing a new "Music Pro" tier, which could add more value to its offerings. This potential add-on is expected to feature the much-anticipated "Lossless Audio" experience, elevating audio quality for users who seek an even better listening experience. While details about "Music Pro" remain limited, its development signals Spotify's ongoing efforts to innovate and enhance its service.