Spotify today revealed an expansion of its Audiobooks+ feature, now rolling out to some Premium users in the UK. This new initiative is a monthly subscription service that starts at 9 British Pounds ($12). It truly enhances your listening experience by providing you with free bonus hours of audiobook listening.
The rollout isn’t just confined to the UK, with Spotify reportedly rolling the feature out to multiple European countries. This tactical maneuver is part and parcel of Spotify’s larger plan to branch out beyond the music space and capture more listeners. The company recently conducted tests of the Audiobooks+ feature in Canada and Ireland, gathering valuable feedback that shaped its launch strategy.
Expansion Plans
Besides the United Kingdom, Spotify plans to roll the Audiobooks+ feature out to consumers in Australia and New Zealand. This initiative further asserts the company’s dedication towards accessibility around the world and increased user engagement. By customizing its product to align with what audiences want in each region, Spotify hopes to attract a larger share of the expanding market for audiobooks.
Spotify’s move into these markets is a big stride in its ongoing battle to become the all-in-one audio entertainment hub. Unfortunately, the company is still in the process of rolling it out nationally. They will continue to evaluate other countries at the request of users and through analysis of potential markets.
User Experience
The Audiobooks+ subscription service supercharges your listening hours. Now, you’re able to listen to a more diverse range of audiobooks! This addition is especially attractive for bookworms, who might enjoy audio formats to dive into stories on the go or while doing other tasks.
Spotify has always put user experience at the center of its development process. By integrating audiobooks into its existing platform, the company seeks to create a seamless transition for listeners who are accustomed to streaming music. The new feature seems designed to cut around Spotify’s infrastructure challenges while still providing an exciting and attention-catching content vertical.
Future Prospects
Despite these promising expansions, Spotify has not yet confirmed when users in the United States will gain access to the Audiobooks+ service. The uncertainty around when the U.S. will see this rolled out has kept many subscribers on the edge of their seats. Spotify must be keenly attuned to what users are saying in the newly-launched countries. Hopefully, this insight will help them recalibrate their approach before they bring this feature to bigger markets, including the United States.
Spotify continues to push the envelope on its launch strategy. It is further dedicated to improving its service offerings and catering to the multifaceted needs of its international audience.
