Founded to improve family home safety, SMPL Safety is leading the way in the emergency tools category. Founded by Nick Steff, the organization aims to resolve the troubling reality that many home safety products often fail to perform as promised. SMPL Safety flips that equation by putting practicality and reliability first. They have proven commitment to producing tools that truly minimize risk and function successfully when called upon.
The company has announced some pretty jaw-dropping new products! When emergencies strike, SMPL Fire Blanket and SMPL Anti-Choking Device make families safer and more confident. These products are engineered to eliminate panic and uncertainty, empowering individuals with control and immediate action when critical situations arise.
Addressing the Flaws in Traditional Safety Products
SMPL Safety’s mission is to make home safety tools easier to use. The idea that same kind of thinking should be applied to more traditional products, such as fire extinguishers that require continual upkeep. They can expire, which would be dangerous in emergency scenarios. Designed like a coat, the SMPL Fire Blanket is prepped to respond on a moment’s notice. This cuts down on the need for regular servicing and makes sure families have consistent access to their safety equipment.
The SMPL Fire Blanket is unique among fire blankets, with its innovative construction using woven silicone rather than fiberglass. The latter releases toxic particles into the air when burned. As if this wasn’t enough, it adds a further liability in high-stress, often emergency conditions. Nick Steff emphasizes the importance of safety in design:
“If you’re using a fire blanket that leaves fiberglass everywhere, you’re just creating another hazard,” – Nick Steff, founder of SMPL Safety.
This commitment to safety is about much more than regulatory compliance. It demonstrates an impressive thoroughness of pain point application in the real world, while shedding light on the dangerous effect of legacy brands.
The Importance of Simplicity in Design
SMPL Safety opposes the trend of designing unnecessarily complicated or gimmicky safety products. Instead, as always, the first priority continues to be simplicity and efficiency. The SMPL Anti-Choking Device is a prime example of this philosophy, created with the primary purpose of being fast and easy to use in emergencies. Steff explains that they are not trying to develop fancy devices, but tools that can be simple and powerful.
“We didn’t reinvent the wheel—we just made sure it works safely in the real world,” explains Steff. This belief fuels the company’s customer first philosophy to product development. They don’t take usability for granted—they consider every minor design decision with the consumer experience at the forefront. By focusing on user-centered usability, families can trust these products with less added stress or confusion.
Empowering Families Through Effective Safety Solutions
Every product under the SMPL Safety brand is designed with one primary objective: to provide families with reliable safety solutions that work exactly when they are needed most. SMPL Safety is committed to ensuring that each tool is functional and dependable. This kind of focus goes a long way to engendering the culture and climate that makes people feel confident and empowered to be first responders.
These products are not only innovative in their performance. Above all, during a disaster they give people the power to feel like they are in control. Just knowing they’re armed with proven, effective safety tools can go a long way toward curbing anxiety when scary moments arise. This approach aligns with Steff’s vision for SMPL Safety: empowering families by providing them with effective tools that simplify emergency responses.
