In a move that has already captured the internet's imagination, Mountain Dew has unveiled a surreal new commercial for their Tropical Lime flavored Baja Blast. The ad features Grammy-winning singer Seal, who transforms into a wet, honking seal shimmying on a pile of rocks. Set against the backdrop of a vibrant tropical landscape complete with speedboats and orcas, the commercial is as visually arresting as it is bizarre. As Super Bowl LIX approaches, this latest offering from Mountain Dew promises to be a memorable addition to their tradition of outlandish Super Bowl advertisements.
Becky G stars alongside Seal in the 30-second spot, which transports viewers to a fantastical world where reality bends to the whims of flavor. The commercial begins with Becky G taking a sip from a can of Dew, which instantly whisks her away to the lush, animated paradise. There, she encounters Seal, who serenades her with a brand-appropriate rendition of his iconic 1994 hit "Kiss From a Rose," cleverly reimagined as "Kiss From a Lime."
"Well, this is the weirdest thing I've ever seen." – Becky G
The commercial's hallucinogenic style is punctuated by erupting volcanoes and leaping orcas, creating a spectacle that is hard to forget. Mountain Dew's tagline for the ad, "Dew remains, my power, my pleasure, my flame," echoes throughout, reinforcing the brand's spirited identity.
"My flippers can't hold Mountain Dew / it slips right on through, what a shame," – Seal
Seal himself will discuss this unusual project on Friday's episode of The Drew Barrymore Show. The singer expressed the unique experience of embodying a seal for the ad.
"The more I think of it, it's strange I'm a seal," – Seal
"It's inspiring because this song has been around for 35 years, 40 years now," – Seal
The commercial has quickly gone viral, capturing audiences with its otherworldly charm and humor. An extended version of the ad reveals more antics with Seal as he croons his reworked ballad to an amused Becky G.
Mountain Dew's decision to feature such an eclectic mix of pop culture elements is part of its ongoing strategy to promote its new Tropical Lime flavored Baja Blast. Known for its bold and sometimes wacky marketing tactics, Mountain Dew continues to push boundaries with each Super Bowl campaign.
Super Bowl LIX will air on February 9 at 6:30 p.m. ET/3:30 p.m. PT on Fox, Tubi, and the Fox Sports app. As anticipation builds for both the game and its commercials, Mountain Dew's latest offering stands out as an example of creative advertising with the potential to delight and perplex viewers in equal measure.
