Recent research reveals a significant increase in the demand for free school uniforms, as many parents face financial hardships in providing essential clothing for their children. The research, commissioned by the charity Parentkind, found that the average price of a school uniform came to £337. For primary school children, it is well over £340. Secondary school students have to pay up to £454. These economic pressures lead one in three parents to go without food or heating to pay for school uniforms. At the same time, almost half—45%—are relying on credit cards to pay for these expenses.
Erin Aston, who works with a charity that provides free uniforms, has highlighted the gruesome circumstances that many families are dealing with. She stated, “If somebody can’t afford food they might not be able to afford other items like uniform.” This declaration highlights the difficult choices that parents have to make when prioritizing bills.
Antoinette Kelly, who runs a local initiative that donates free school uniforms to children in need, has seen this need increase drastically over the past year. Through her charity, she has provided crisis support to families across the Telford area since 2019. In 2023, the charity filled 125 uniform requests. That number was blown out of the water, jumping all the way to 320 requests in the month of August alone! The previous year, her small organization only had the resources to outfit 340 children with free school uniforms.
To further help families get the most out of this benefit, Kelly’s program has rolled out a family matching donation program. Currently, it dollar-for-dollar government-matches the first £75 deposited into each child savings account. This proposed program would help alleviate the financial burden on parents while promoting a culture of saving.
Ms Aston pointed out that these figures don’t include the exorbitantly high costs of branded goods like blazers and PE kits. And expenses just continue to go up. Going into next year, more legislation will make it illegal for schools to require parents to purchase a certain number of branded items.
Antoinette Kelly remarked on the importance of providing every child with a new uniform for the start of term, stating, “Every child deserves the chance to have a new uniform on the first day of term.” Her dedication extends beyond the uniforms. She is looking to branch her business into providing prom dresses and theatrical costumes for occasions such as World Book Day.
The soaring demand for free school uniforms is yet more evidence of the hard times all families are experiencing. It will take us all—charities and communities working hand in hand—to get the support that’s needed. Especially as schools start to get ready for the new school year, the need for accessible and affordable uniforms is as important now more than ever.
