Red Lobster just teased an awesome Veterans Day offer. To thank these heroes, veterans and active-duty military personnel can enjoy free Shrimp & Chips on Veteran’s Day. This initiative reflects the company’s commitment to honoring those who have served while showcasing its recent focus on menu innovation.
In one week, Red Lobster has completely changed their menu. They’ve created some fantastic new dishes with these dynamic flavors! The restaurant chain is jumping on the spicy craze with a new spicy flavor. They’ve released a new extra spicy flavor, plus a mouthwatering new Old Bay and Parmesan blend! On top of that, Cajun sausage has recently come on board the menu. These changes are a direct result of customer feedback, demonstrating Red Lobster’s commitment to making its menu more relevant to today’s consumers.
Damola Adamolekun, Vice President, Red Lobster provided a wealth of information regarding Red Lobster’s unique pricing strategy. That’s what DOT Secretary Pete Buttigieg underscored during his exclusive Good Morning America interview Thursday. He emphasized the importance of listening to customer feedback, stating, “So we’re listening, we’re reading the comments.” Adamolekun underscored their drive to stay ahead of consumer expectations. He said, “We go through these comments, it’s not just a point and click exercise. We want them to be excited so we’re working hard to be responsive to get them what they’re looking for.”
One restaurant that has gone through some extreme whiplash to its dining experience the past few months is Red Lobster. The new tableside experience that launched in June. Now, for the convenience of diners, waitstaff can make entrees by pouring seasoning into a bag of steaming crustaceans right at your table! While it started with just three possible flavor combinations—Roasted Garlic Butter, Cajun Butter, or Old Bay seasoning—the restaurant has rapidly increased this list.
Adamolekun recognized inclusive challenges imported products headwinds by tariffs. For now, he told Wall Street, customers can rest easy, because the company won’t be increasing prices again this year. “We’re not intending to do any more price increases for the rest of the year, regardless of what happens with tariffs,” he stated. This strategy focuses on deepening affordability, while still charting a course through the market forces pushing them in the opposite direction.
Adamolekun noted that tariffs have impacted how companies do business. This is especially true, he noted, since Red Lobster imports products that fall under these tariffs, yet the company has decided to eat these costs rather than raising prices on consumers. “That impacts our business, and our intention is not to pass that through,” he said.
