Princess Diana’s Iconic Dress Shatters Auction Records Ahead of New Sale

Diana’s romantic evening dress, designed by Moroccan-British fashion designer Jacques Azagury, has remained the main focus. It sold at auction for a mind-boggling $1,148,080 (£904,262)—the highest price on record and all the headlines. The gown, famous for its graceful ballerina-length cut, was originally designed for a gala event in September. This remarkable sale has reignited…

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Princess Diana’s Iconic Dress Shatters Auction Records Ahead of New Sale

Diana’s romantic evening dress, designed by Moroccan-British fashion designer Jacques Azagury, has remained the main focus. It sold at auction for a mind-boggling $1,148,080 (£904,262)—the highest price on record and all the headlines. The gown, famous for its graceful ballerina-length cut, was originally designed for a gala event in September. This remarkable sale has reignited interest in the late princess’s fashion legacy just ahead of the upcoming “Princess Diana Style And A Royal Collection” auction.

Julien’s Auctions just wrapped up a truly exciting auction. They had many items on display that related to the life of Princess Diana, including this stunning dress. Particularly of interest, Jacques Azagury had the final fitting veiled in secrecy for over 25 years. This fitting happened only two days before the late Princess Diana made her tragic journey to Paris. These personal touches contribute to the historical significance of the piece, which still impresses collectors and fans to this day.

Save the date of June 26th! The next auction, to be held at The Peninsula Beverly Hills, promises 325 spectacular items, over 140 of them owned by the princess herself. For Martin Nolan, the Executive Producer and co-creator of Julien’s Auctions, this was an exciting moment for Julien’s Auctions. He’s hoping to break the record-breaking success of the last auction. He thinks there is still a lot of interest in Princess Diana’s possessions.

This is what Nolan had to say on the subject. Especially, he wanted to know, had Prince William and Prince Harry ever bid on their mother’s possessions themselves at auction.

“I would expect that they are tempted and expect that they do and expect they have representatives who buy on their behalf.” – Martin Nolan

He went on to expand upon the personal, almost confessional quality of these things for the princes.

“You know, like all of those, they’re memories for them, it’s their mum, she’s the most famous person in the world but of course they would love to own some of these and preserve them for their own memories.” – Martin Nolan

The auction team has dedicated considerable time and effort in preparation for this event, ensuring a diverse collection that highlights Princess Diana’s style. Included among these is a skisuit she wore in Klosters, Switzerland on holiday when she was very young. You’ll get a good look at that fabulous frock she wore when visiting the Peggy Guggenheim Museum in Venice.

Nolan shared with us that he has a favorite piece from the auction’s roster. He left everyone on the edge of their seats by not telling anyone what it was. Our excitement for the auction is palpable and increasing each day. No wonder collectors and admirers alike can’t wait to take home a slice of Princess Diana’s amazing legacy.

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