Pop Mart, a prominent player in the collectible toy market, is set to launch two exciting new plush toys based on the beloved character Labubu. As of August 29th, both the mini version and a long-fur variant are available on Pop Mart’s website. Order online, then select in-store pickup or delivery right to your doorstep.
Labubu, an elvish monster invented by artist and illustrator Kasing Lung, first enchanted people in 2015. This delightful little companion was brought to life through three beautifully illustrated picture books weaved from the fabric of Nordic folklore. From his very first appearance, with his extremely sharp features, including pointed ears and pointy teeth, Labubu was a hit character. In the two years since, he’s become a highly profitable brand for Pop Mart himself.
Kasing Lung’s vision took off when he partnered with Pop Mart in 2019, using figurines to spread Labubu’s message worldwide. Partnerships like this have been extraordinarily effective, helping to drive the company’s 58% year-over-year revenue growth. In just four years, from 2020 to 2024, Pop Mart’s revenue more than doubled, reaching an impressive 13.04 billion yuan (about $1.81 billion).
These new mini Labubu plush are ideal for both collectors or those who just admire Labubu! Plus, the new long-fur version makes things even more interesting! Beautifully dyed with a special colour technique, no two long-fur Labubus will be the same. This peculiarity increases their collectible nature and lends an artistic element to each work.
Wait, there’s more—the long-fur Labubu will arrive with a pearl-and-alloy heart necklace to triple its adorability. In addition to our two plush toys, both will be featured as part of a larger 30 letter pendant blind box series. Prepare to be amazed in a whole new way with each blind box! Every box will feature a different tin pattern and a different Monsters charm, making them highly collectible!
With time dwindling before launch, fans of the Labubu world can’t wait to meet the new additions to the Labubu family. The combination of innovative artistic design and superior craftsmanship makes these plush toys something all kids will covet. Collectors will undoubtedly be looking for them in the secondary market.
