Moosehead Breweries has launched a novel product called the "Presidential Pack" in response to recent economic tensions between Canada and the United States. This unique offering, consisting of 1,461 cans of Canadian lager—symbolizing one can for each day of Donald Trump's presidential term—emerges as a creative response to the 25% tariffs imposed by the U.S. on Canadian goods. The pack is available exclusively on Moosehead's website for $3,490, which includes home delivery within Ontario, New Brunswick, and Nova Scotia.
The Presidential Pack aims to capitalize on growing sentiments among Canadians in light of U.S. trade policies. Moosehead, the last major Canadian-owned brewery, seized this opportunity to bolster its brand while addressing consumer concerns.
“If the start of 2025 has taught us anything, it’s that it will take determination to weather four years of political uncertainty – and what better way to make it through each day than with a truly Canadian beer.” – Karen Grigg
The launch of this product comes amidst broader retaliatory actions by Canadian provinces against U.S. alcohol. Ontario, Quebec, and Alberta have instructed their liquor regulators to cease purchasing American alcohol, while British Columbia has specifically banned liquor from "red states" that supported Trump. These measures reflect strong reactions to the tariffs, which some industry leaders view as excessive.
“a very disproportionate response to a 25 per cent tariff” – Lawson Whiting
Lawson Whiting, CEO of Brown-Forman Corp., expressed concerns over the impact of these decisions, emphasizing the significance of Canadian markets for American whiskey producers. Despite accounting for only 1% of Brown-Forman's total sales, the removal of U.S. whiskeys from Canadian shelves poses challenges for producers.
Moosehead's Presidential Pack stands as a testament to the brewery's innovative marketing strategies during these turbulent times. By offering a product that is not available in stores, Moosehead engages directly with consumers seeking to navigate political uncertainties with a sense of humor and national pride.
“While we can’t predict how the next four years will go, we have a feeling that this large pack will come in handy,” – Karen Grigg
