Former rugby star Mike Tindall, husband of Zara Tindall, has an eye on taking his podcasting far beyond the rugby-mad demographic. It’s The Good, The Bad & The Rugby. The show, started in 2020, has attracted an eager audience with its relaxed but meaty conversations about the game. It has hosted high-profile guests, including royalty such as People’s Princess William, Kate, and Princess Anne.
Now, Tindall’s team is on a mission to hire a Social Content Lead who will be responsible for shaping the podcast’s content strategy and growing its audience. This role comes at an important time. The podcast wants to reach more listeners and create engaging content for social media.
The podcast has become a family affair! On social media, Tindall often provides entertaining insights into his life with wife Zara and their daughters Mia and Lena. He just posted one of the coolest ways to start the girls’ summer break. This features the couple’s commitment to keeping a homegrown, family-oriented vibe despite their colossal success. Their interior, including an unexpectedly serene kitchen scene, underscores their joyful and freeform approach to child rearing.
On the pod recently, Tindall has established such a close relationship with his royal in-laws that he’s been giving sneak peeks at family christenings and Christmas celebrations. His guests have ranged from Elvis to the Duke and Duchess of Cambridge, who dropped in from above during their surprise visit in 2023. During their T4America episode, they went back and forth in fun fashion. She and Julia joked about their own struggles, such as tennis matches that can never be completed.
“I don’t think we’ve actually been able to finish a game of tennis. It becomes a mental challenge between the two of us.” – Kate
Apart from the fact that royal guests live in an atmosphere that fosters goofiness and frank conversation, Tindall has fostered an atmosphere. His reaction to Zara’s most daring outfit—“I don’t understand where this has come from”—highlights the cheeky rapport between them.
Tindall’s top hat-clad appearance at Ascot became an iconic moment. This moment propelled him even further into the limelight, as both a beloved sports figure and an influential and progressive member of the royal family’s extended circle. This originality has helped the podcast become a breakout hit, gaining acclaim not just for what it says, but for who is saying it.
The team responsible for “The Good, The Bad & The Rugby” was focused on producing those social media-friendly, real-time clips. Concurrently, they are developing new creative campaigns to raise the podcast’s profile in the competitive digital marketplace. Even as they search for a new social media whiz, Tindall is clearly intent on keeping the podcast’s fun, conversational, and approachable vibe.
