Drop everything—Meghan Markle’s new lifestyle brand, As Ever, just launched with a OMG drop dead gorgeous line of everyday jewels. Almost everything on the site sold out in under an hour after the site launched on April 2! The brand’s mission is to provide an ever-evolving and engaging assortment of lifestyle products that represents both Markle’s aesthetic and the values that underpin it.
The immediate sell-out of the products should say something to you about the level of interest in the public for what Markle is doing. That one item indeed ended up having an amazing effect, as it sold out in just five minutes. This was just a few days after the site went live! This swift demand is a testament to the deep fanbase Markle has built up since her meteoric rise to fame.
We’re still receiving great detail on the specific sold-out items. We know for sure that the highly publicized jam, the showstopper that hogged all the headlines, was not one of the things that vanished in mere minutes. This award further highlights the unique breadth of experiences available within Markle’s brand. It indicates that consumers are eager to dive into all facets of her lifestyle brand.
Markle is starting As Ever, realized as a brand to match her distinctively cool aesthetic. She aims to cultivate sustainability and a conscious lifestyle in everything she creates through this brand. The sell out, well under 48 hours from her announcement, signals that consumers will jump at the chance for quality. They are equally drawn to the brand’s ethos.
Markle couldn’t be happier, and she’s excited to embark on this new adventure! She wants people to understand that while As Ever is her entrepreneurial endeavor, it’s an extension of her life’s work and commitment to creating change.
