On Friday, Meghan Markle, the Duchess of Sussex, released the new summer drop for her lifestyle brand, As Ever. The collection sold out in less than an hour! This is a notable moment for the brand, as it seeks to expand flavor and innovation options within the ever-popular lifestyle space.
This summer drop is headlined by the very much-anticipated restock of Meghan Markle’s favorite Napa Valley Rosé. Get ready to refill ron from July 1 on! This date is especially meaningful to me on a personal level. It would have been Princess Diana’s 64th birthday, making for a poignant moment.
The news of this latest restock was broken through As Ever’s official Instagram page, @as. The content was an eye-catching, sun-drenched product shot of their new blush-pink bottle. It was once again beautifully presented poolside, with two perfectly chilled glasses and fresh apricots. It was the perfect, laid-back, summertime-feeling visual that really drove home the look and aesthetic vibe of Markle’s wine line.
There you go—Meghan Markle just found her brand’s secret sauce! At the same time, she was photographed having a lovely day out in Disneyland with Prince Harry and their children, Prince Archie and Princess Lilibet. The family happily donned their new matching Mickey and Minnie Mouse hats. This cutest option in ilk found favor with these fans and further bolstered their public profile.
Despite Meghan Markle’s celebration of her brand’s accomplishments, pressure for compliance and compensation reportedly runs quite deep within the royal family. Prince William is reportedly considering moving to strip the HRH titles from Meghan and Harry. If so, this would be a landmark move to make when he does finally become king. One friend of Prince William was quoted as saying that notion of Archie and Lilibet retaining their HRH titles is “is beyond parody.” This observation points to the paradoxical nature of their royal status—and possible future as royals.
Meghan Markle joins the wine world with her own Napa Valley Rosé. This announcement is just one piece of a broader plan to help establish her personal brand in various lifestyle industries. Her efforts not only include wine but a range of products that resonate with her vision of modern living.
Meghan Markle deftly plays her hand as an entrepreneur and royal. Her trip has, understandably, kept the world’s attention riveted. Her innovative take on lifestyle branding, mixed with her compelling personal narrative, has kept her in the spotlight.
