On March 31, Meghan Markle announced her new endeavor—the As Ever collection. Her subscribers were treated to the glorious news first, in a newsletter. This launch coincides with what is arguably a pretty tumultuous time for Prince Harry himself. He looks toward a hard fought charity dispute that has hurt both individuals and their families. The As Ever line includes Meghan’s signature preserves, hibiscus teas, crepe mixes, shortbread cookie mixes, and edible flower sprinkles. At heart, its goal is to add beauty and inspiration into the fabric of daily life. Meghan and her team worked hard to make this collection a reality, making her years-long dream come true. It launches with her new Netflix series, “With Love, Meghan.”
A Dream Realized
The As Ever collection marks an exciting moment in Meghan’s entrepreneurial journey. Showcased in February, this worldwide introduction is a manifestation of her passion for developing products that motivate and enliven. Launching in the United States this week, the line will continue rolling out to international markets starting with Canada and by spring 2025.
Her vision for As Ever originated with personal experiences and treasured recollections. We hope you’ll find that each item in the collection is a thing of beauty, designed with care and intention.
“I’m so excited to introduce the As Ever collection to you this week.” – Meghan
Meghan’s artistic taste is on display all over the As Ever line. To her, the crepe mix conjures particularly strong memories. It transports her back to her amazing study abroad experience backpacking all over France.
“Every item is inspired by the ways I show care to the people in my life, like the lemon ginger tea blend which is a fuss-free spin on the warm drink I make at home using fresh lemons from the garden.” – Meghan
A Personal Touch
Beyond just food products, Meghan encourages customers to find creative uses for the packaging:
“Or the crepe mix that transforms a typical weekend breakfast into a chance to reminisce. Crepes remind me of my time backpacking through France as a student.” – Meghan
Through As Ever, Meghan wants to encourage others to explore their creativity and be unique in their own personal way.
“And by the way, once you’ve enjoyed every spoonful of this fruit spread, you may want to do what I do: rinse the jar and use it as a small bud vase for flowers on your nightstand, or to hold your pens on your desk.” – Meghan
For Meghan, the launch of As Ever is her most recent act of success. At the same time, Prince Harry faces difficulties in his charitable endeavors. He recently shocked many observers by resigning from his position as Patron of a leading charity over a bitter internal power struggle within the charity’s board. This decision was made in collegiality with the trustees that had similarly quit their posts.
“I hope when you see what I’ve worked so hard to create, you’re encouraged to know that whatever life brings, you can do it too. Your value, your creativity, your joy – that is you, as it’s always been and always will be. You are you – As ever, and forever.” – Meghan
Navigating Challenges
The collapse of relations between the charity’s trustees and chair of the board left an impossible situation.
“With heavy hearts, we have resigned from our roles as Patrons of the organisation until further notice, in support of and solidarity with the board of trustees who have had to do the same.” – Prince Harry and Prince Seeiso
The timing of all of these events has not been fortuitous for Harry and Meghan. Many speculate that external pressures played a role in Harry’s last-minute decision to pull out.
“It is devastating that the relationship between the charity’s trustees and the chair of the board broke down beyond repair, creating an untenable situation.” – Prince Harry and Prince Seeiso
The timing of these events has not been ideal for Harry and Meghan. Some believe that external pressures may have influenced Harry’s decision.
“I am sure that Harry’s hand was forced to make his move last week to leave the charity, and if he could, he probably would not have wanted it to coincide with his wife’s important move.” – Nick
