Meghan Markle, the Duchess of Sussex, just dropped one of the most energizing pieces of news since launching her brand “As Ever.” This announcement comes just days before her 44th birthday — August 4! The brand has just released its first product of 2023, the Napa Valley Rosé. In this wine, it has flexed an arresting muscularity with its billowing notes of peach, apricot, and quiet striations of flint culminating in a cerebral finish. This rosé represents a new chapter for Markle, who has been expanding her brand’s offerings.
Markle’s “As Ever” offerings got a thrilling introduction in her Netflix series “With Love, Meghan.” This sneak preview brought out the spirit of her brand and its uncompromising dedication to high standards. The Duchess clearly has more than rosé on her mind! Her team has big plans to introduce a Méthode Champenoise Napa Valley sparkling wine, further increasing the diversity of her growing product line. And Ever’s product launch strategy is paying off big time! With past offerings often selling out within moments, fresh wines will follow shortly after.
Launching New Products
With all the buzz around the 2023 Napa Valley Rosé, early reviews are already calling it a lovely expression bursting with profile and personality. Andrea Caamano, Digital Content Director at HELLO!, scored the wine 10 out of 10, writing “10 out of 10.” She further commented, “I’ve had the pleasure of trying two of Meghan’s products, and it’s clear how much work and love has gone into them.”
After the success of her inaugural rosé, Markle is set to release the 2024 Napa Valley Rosé next week. This new version looks to reproduce the same symphony of sounds as its predecessor. It’s a sneak peek at an ethereal combination of fragile and unforgettable flavors. Markle’s birthday week couldn’t fit the upcoming release in to better, adding to the celebratory atmosphere surrounding any festivities surrounding Markle’s big day.
Since then, As Ever has introduced a steady stream of cool limited edition products. You can get their orange blossom honey for £20 and a wonderful apricot spread for only £10. These releases are all packaged in nostalgic, handsome, special edition style collectible packaging making them that much more desirable.
Independence Day Celebrations
Meghan Markle even gave fans a look at her own family’s Independence Day traditions. She valued her personal history and reflected on one of her favorite memories. On their second date, July 4, 2016, her husband, the now Prince Harry, showed up with themed cupcakes.
“Our second date was the 4th of July 2016 and H brought me cupcakes to celebrate.” – Meghan Markle
Fast-forward a few years and Markle shared how ecstatic she is to be able to continue this tradition with their children, Archie and Lilibet.
“Now, all these years later, our two children are in on the tradition.” – Meghan Markle
Markle’s commitment to celebrating Independence Day with sweet treats has become a family affair, showcasing how personal traditions can evolve over time.
Looking Ahead
As Meghan Markle enters her birthday week, fans should get ready for a whirlwind of activity around her new brand, “As Ever.” Our 2023 Napa Valley Rosé was already the talk of the town before its release to partners. Between a fubtastic 2024 vintage and fresh new products coming around the bend, it’s an exciting time to be a fubassador!
The quick sell-out of past offerings shows that there is a huge appetite for what Markle is creating. She moves in and out of her personal narrative and entrepreneurial energy effortlessly through her brand. Her passion for producing excellent work, paired with the ability to build impactful relationships, is evident in every project she approaches.
