Meghan Markle has officially rebranded her lifestyle brand, unveiling the new name "As Ever." Originally called American Riviera Orchard, the change addresses trademark issues while simultaneously infusing a warm and enduring sentiment into the brand's identity. The decision to rebrand reflects Meghan's evolving vision for her personal brand, which seeks to connect with audiences on a deeper level through lifestyle content.
Meghan's lifestyle brand serves as a pillar of her personal identity, projecting her personality, style, and values. The transition to the name "As Ever" signals not only a resolution to legal challenges but also a personal touch that aligns with Meghan's growth as both an individual and an influencer. This shift is indicative of Meghan's commitment to her family and values, as well as her desire to share her passions and interests with her audience.
"Tons of twists and turns—even with the name," Meghan Markle stated, acknowledging the complex journey that led to this significant change.
The name "As Ever" resonates with Meghan's love for home life, offering a nod to her personal experiences and growth. It encapsulates her evolving brand, which now includes a greater focus on lifestyle content. By embracing a new name, Meghan aims to showcase her personal style and taste, establishing herself as a lifestyle influencer.
Meghan's brand aims to foster a personal connection with her audience. Through "As Ever," she seeks to engage with followers who have supported her for nearly a decade. The new brand identity not only reflects Meghan's personal journey but also underscores her commitment to authenticity and connection.
"The girls that have supported me for nearly a decade!" Meghan Markle remarked, expressing gratitude towards her loyal followers.
The rebranding to "As Ever" presents an opportunity for Meghan to further connect with her audience on a personal level. It signifies more than just a name change; it embodies Meghan's dedication to sharing her life, style, and values with others. As her personal brand continues to evolve, the lifestyle aspect becomes increasingly prominent, enabling Meghan to build stronger relationships with her supporters.
