Meghan Markle, the Duchess of Sussex, recently thrilled her social media followers by sharing an adorable video on Instagram. Through it, she documented her colorful life as a mom and businesswoman. The mesmerizing mini-doc advertised her locally produced, ethically made lifestyle brand, As Ever. It recorded her doing agricultural activities at home, such as harvesting fruit from her home fruit orchard and managing her beehives. The welcome document provides a candid look at her world. Besides featuring her zero-waste lifestyle, it features her products, which are inspired by her love for sustainable living.
In the video, Markle can be seen preparing a spread and making jam, emphasizing her commitment to creating high-quality, accessible products. She introduced As Ever simultaneously with the debut of her Netflix series “With Love, Meghan,” and all three titles jetted right up the charts. Her first products—jam, crepe mix and a shortbread cookie mix—were gone an hour after they hit the virtual shelves.
Markle shared that due to consumer demand, she’s restocked some of her best-selling items. She expressed her desire to move away from a scarcity mentality, stating, “I want you to eat that jam once every six months. I want that to be on your shelf all the time.”
The Disney+ docu-series video captures Markle experiencing a beautiful, intimate moment with her daughter, Princess Lilibet Diana. Lilibet stole the show in her bright fuschia ensemble. As Lilibet played in the garden, her firey head of hair turned all our heads. At the same time, her mother was hard at work developing bon bons for the brand.
As Markle posted more about the intimate details of her everyday life, she seemed at ease doing so. To her lids she wore relaxed black shorts, an oversized white button down and green wellies. In addition to the jam, she is set to launch a bespoke rosé wine on July 1 with an enticing description: “With soft notes of stone fruit, gentle minerality and a lasting finish, this bespoke blend is launching just in time for summer entertaining.”
Markle posted on Instagram to express her enthusiasm for the behind-the-scenes magic she crafted. As she explained on her Instagram, “A tiny bit behind the scenes of @aseverofficial Hope you enjoy your goodies when they show up this week!”
Meghan Markle perfectly demonstrates how to play both sides as a mom and businesswoman. She’s hard at work turning As Ever into a lifestyle brand that authentically reflects her values and lifestyle. She’s preparing for the nationwide launch of her self-branded rosé wine this summer. Meanwhile, Markle has taken the time to address her audience directly and personally through social media, exemplifying her desire and dedication to creating a successful brand that will resonate with consumers.
