McDonald‘s has announced the launch of its latest offering, 21 Lil McDonald’s Happy Meal toys, set to hit the market on July 1, 2025. This fantastic new collection features pint-sized reproductions of original Happy Meal toys. It appeals to both young, creative customers—its “dreamers”—and older millennials and gen xers who appreciate a little nostalgia.
The introduction of these adorable toys is part of McDonald’s ongoing commitment to provide enjoyable experiences for children and families. Created exclusively for our youngest customers, the Lil McDonald’s Happy Meal toys are meant to inspire the imagination and creativity. McDonald’s is well aware that it isn’t just kids clamoring for these collectibles. This makes them an ideal surprise for young-at-heart adults!
Beginning July 1, 2025, McDonald’s will start to offer these cute little toys as part of their kid-friendly Happy Meals. The collection includes a variety of characters and designs, which are sure to delight both children and nostalgic adults alike.
Anna Engel, McDonald’s USA Director of Marketing, Brand, Content & Culture, expressed her enthusiasm for the new line of toys. She stated, “As a parent, there’s something magical about watching your child’s imagination come to life with these tiny toys.”
Engel went on to elaborate on the unique bond that these types of toys have the power to forge between generations. “That’s what makes Lil McDonald’s so special. It brings back my own childhood memories of playing McDonald’s and now I get to create new ones with my kids,” she added.
The new push, its talent and diversity efforts, are aimed at bringing in younger customers. Simultaneously, the brand speaks to the adults that grew up with the brand. The company is doing this by releasing Lil McDonald’s Happy Meal toys to help deepen the memories between everyone. This joint initiative is designed to promote creative family play time through active, imaginative and constructive play.
