McDonald’s is welcoming back its beloved McDonaldland characters, including Grimace and the Hamburglar, as part of a nostalgic campaign designed to engage fans of all ages. The new limited-time shake, called the Mt. McDonaldland shake, comes out August 12. Consumers will have the opportunity to experience an amazing immersive experience transporting them to the imaginative world of McDonaldland.
This recent initiative seems to be an effort to leverage the nostalgia that surrounds McDonaldland while developing a memorable customer experience. These characters have historically been the face of McDonaldland, charming children of all ages for decades with their whimsical hijinks and vibrant storylines. Jennifer “JJ” Healan, Vice President of U.S. marketing, brand, content, and culture for McDonald’s, pointed to the enduring appeal of those characters.
“Over the past few years we’ve seen how fans flock to our characters, everyone from Grimace to the Hamburglar,” – Jennifer “JJ” Healan, McDonald’s VP of U.S. marketing, brand, content and culture.
The Mt. McDonaldland shake is only the tip of the iceberg in this revival. It’s the newest addition to their Japanese limited-time menu, which is guaranteed to excite both nostalgic customers and new sushi lovers alike. This treat, inspired by the whimsical realm of McDonaldland, isn’t just tasty, it’s magical, transporting you straight to nostalgic memories. It makes for an adventurous new palate delight!
It’s official—McDonald’s have rolled out some pretty great new menu items! They’re partnering with luggage brand Away to bring even more luxury to McDonaldland. Beginning August 18, Away will provide free City of New Orleans luggage tags and NY Bag Charms with any purchase in their retail stores. But hurry, because these limited-edition beauties will only be sold while supplies last. Get yours today to bring a slice of McDonaldland home and turn it into an instant collectible!
Healan delved into the magic that was McDonaldland, particularly its elaborate backstory and compelling narrative.
“There’s an entire magical world of McDonaldland filled with characters, places and lore,” – Jennifer “JJ” Healan, McDonald’s VP of U.S. marketing, brand, content and culture.
From the Hamburglar to Mayor McCheese, McDonald’s is welcoming back some old friends as a key component of this campaign. Beyond this, they’re unfolding an interactive experience that ties guests to the quirky world of McDonaldland. This new initiative is true to the brand’s innovative spirit as it respects the brand’s history.
