Well McDonald’s, here’s some pretty great news. From April 3-12, the two are joining forces to introduce a special “Minecraft Movie Meal” to U.S. restaurants. And unlike the expanded array of basic ballpark staples, this new meal provides fans an unforgettable culinary adventure. It brings together everyone’s favorite fast-food chain with everyone’s favorite blocky world of Minecraft.
Every meal will include an exclusive card featuring a redeemable code that will unlock an exclusive themed skin within the Minecraft game. Furthermore, players who enter this code will unlock a special McDonald’s add-on pack in-game! This unique combination brings players even deeper into the Minecraft universe, all while indulging in Minecraft lovers’ favorite food.
And if you like things spicy, we’ve got you covered! For added flavor, the Minecraft Movie Meal allows you to add zesty “Nether Flame sauce” for some fiery flair. This fiery condiment waits in the shadows of The Nether, one of the many dimensions of Minecraft. It mixes cayenne and crushed red pepper to bring a daring flavor tackle to your dish.
Happy Meal lovers, rejoice! The new Minecraft Meal Happy Meal allows you to collect up to 12 Block World toy figurines. Beyond helping diners recreate their favorite Minecraft characters, this exciting new initiative is geared at drawing in gamers and families who want unique experiences.
Jennifer “JJ” Healan, McDonald’s vice president of U.S. marketing, brand, content, and culture, emphasized the significance of this collaboration:
“So, we built upon what they started and created a totally immersive experience, custom ‘A Minecraft Movie’ Meals in our restaurants, and collectibles that unlock unique in-game features. What’s special about this campaign is that every component will feel recognizable to both fan bases — a true merging of the McDonald’s and Minecraft universes.”
Healan noted that McDonald’s fans were among the most vocal on the Minecraft in-game platform long before this partnership. This reveals just how powerful a loyalty connection is when the two brands work harmoniously together.
