Max recently introduced a new “Extra Member Add-On” option. This lets customers share their accounts more easily, legally complying with the password sharing policies Netflix has begun enforcing. This new feature is intended to give subscribers a way to keep sharing access without breaking the site’s terms of service. It’s available to you as an Extra Member Add-On for only $7.99! This fee will be applied on top of your existing subscription fee.
The Extra Member Add-On is now available to users on all tiers of the Max streaming service. Take subscribers of the Basic with Ads tier can now pay to add a whole other account. This tier is $9.99 a month. As for pricing, it’s exceedingly similar to the Basic with Ads tier. This combination makes it an appealing premium tier to a lot of subscribers. If you’re already subscribing to Max’s Premium tier at $16.99 a month, there’s a simple way to continue the account-sharing experience. The Extra Member Add-On is an inexpensive, flexible option to continue providing that access.
Implications of the Password Sharing Crackdown
Max’s new rules to stomp out password sharing is the latest move in a broader trend started by all the other major streaming platforms. This plan, first announced by Max about a month ago, is part of a wider pattern across the industry to curtail users’ ability to share accounts. Similar measures have been introduced by Disney+, which intends to crack down on password sharing in 2024. Disney+ will prevent any logins that are not from your home. If you’d prefer to keep sharing your account, they plan to introduce an add-on for extra members.
Streaming companies have been trending in this direction, cracking down on password sharing and shifting to individual subscriptions or even requiring people to pay extra to share passwords. This is similar to what Netflix began rolling out in 2022 as part of its crackdown on password sharing. As of 2023, the company has rolled out these policies across the United States. Given this reality, Max’s recent decision is a reflection of this continued industry progression.
Features of the Extra Member Add-On
The Extra Member Add-On provides both Max users and members with a convenient, flexible solution. It benefits them by allowing them to maintain their account sharing/abuse control measures. So for only $7.99 more per month, subscribers can allow unlimited access to another user. This upgrade enhances their fans’ viewing experience while still keeping them within the guidelines of the platform’s terms of service.
This model continues to pad the pockets of major streaming services. It provides valuable alternatives that match the way consumers are watching more and more. Adding an Extra Member is particularly helpful for folks in our ad-free Premium tier. It allows them to experience content they have in common without being accosted by overbearing ads.
