Kevin Leyes, the CEO of LeyesX, talks about the successful formula he’s developed to turn cyber black hats to white hats. His mission is to shield high-net-worth individuals from ever more sophisticated social engineering attacks. Indeed, LeyesX was conceived from a deep sensitivity to the many traps and perils that await well-heeled clients. We approach every client as a custom enterprise, leveraging innovative AI-driven solutions to keep all aspects of their digital lives secure.
In fact, over the past few years, social engineering attacks have become increasingly popular and deadly. A particularly alarming case highlighted this reality: over 4,000 Bitcoins were stolen in a $243 million hack from a single Gemini account. The attackers were able to execute social engineering techniques extremely well. They managed to have the victim reset their authentication credentials, screen share with them, and eventually provide their wallet credentials. This incident was the impetus for LeyesX’s vision about cybersecurity.
Personalized Security Strategies
LeyesX adapts its security strategies to each client, understanding that they often have their own threats. Kevin Leyes emphasizes the importance of addressing personal accounts, stating, “A CEO may have enterprise firewalls, but personal accounts are often unprotected.” This understanding is the basis for LeyesX’s comprehensive model that fuses high-tech tools with high-touch service.
The firm employs AI-driven monitoring that scans dark web forums, Telegram groups, and data broker sites in real-time to identify potential threats. This forward-looking approach enables LeyesX to identify vulnerabilities before they become targets for cybercriminals. Leyes also notes that the landscape of cyber threats is evolving rapidly, warning that “AI has lowered the cost of attacks. The only way forward is to stay ahead of the curve.”
Aside from cybersecurity and protection services, LeyesX provides reputation management through its sister company, Leyes Media. This division is responsible for proactive account verification, SEO supremacy, and acquiring authoritative press coverage. These efforts are critically important to defending a client’s public reputation and reducing their exposure to harmful and devastating attacks.
Concierge Escalation and Rapid Response
One of the truly unique aspects of LeyesX’s service is their concierge escalation feature. This ensures that if a client faces a security breach or threat, legal, technical, and public relations teams can mobilize within hours. That kind of rapid response is more important than ever in today’s fast-changing digital world where each minute can make or break communications.
Kevin Leyes explains the urgency of addressing threats: “At LeyesX, our job is to erase the trails that can be exploited and control the ones that cannot be removed.” This forward-thinking approach is designed to give clients, especially those with limited resources that can’t withstand a single breach, added assurance.
The firm’s pricing begins at $10,000 per month and goes above $100,000 for clients who need ongoing monitoring. Leyes claims that their cyber security services are indispensable for high-profile individuals, whose reputations and fortunes are perpetually under siege.
The Future of Cybersecurity
As technology evolves, so do the tactics used by bad actors. As Leyes cautions, the next big hack will probably begin in surprising ways. Rather than employ exotic tech, attackers might just need to make a phone call or use an abandoned email account. “The next $200 million hack will not start with a supercomputer,” he states. “It will start with a phone call, an old email account, or a data broker file listing your child’s school.”
This reality underscores the imperative for security that is thorough, yet customized for the unique lifestyles of high-net-worth clients. “Even billionaires are surprised when they see what is already out there,” Leyes remarks. These are things such as home addresses associated with past filings and leaked private documents that can be used by nefarious actors to target us.
