Jams, a new player on the snack food landscape, has just launched its new Jams Sandwich Packs line. These packs are purpose built for people with on-the-go, active lifestyles. Connor Blakley’s enterprise Jams, produced by The DropOut Companies, a Nashville-based shopper product incubator. They’ve hit that magic product-market fit where they’ve been able to launch their offerings in over 3,000 Walmart stores across the United States. Each wholesome sandwich is a mighty source of protein with 10 grams per serving. This is a smart move on Jams’ part, considering the rapidly growing market for high-protein snacks.
The new product line comes in two tasty varieties—Strawberry and Mixed Berry—reinterpreting the nostalgic favorite peanut butter and jelly sandwich. Jams hopes to appeal to a growing health-conscious demographic that wants healthy foods without having to sacrifice flavor. Jams’ sandwiches ditch artificial dyes, seed oils, and high-fructose corn syrup. That naturally makes them a healthier choice for consumers.
As we talked about the motivation that was driving Jams, Connor Blakley shared an interesting mindset on quality.
“Jams was born from a simple belief: you shouldn’t have to choose between delicious taste and ingredients you can feel good about,” – Connor Blakley.
Beyond nutrition, flavor, and quality Jams places a high priority not just on nutrition, but on flavor and quality as well. The company’s goal is to transform the on-the-go sandwich category. It’s designed for on-the-go people who don’t have the time to prepare meals from scratch, but want the nutritional satisfaction of doing so. Everyone from juiced up cleat-wearers like CJ Stroud to Micah Parsons are now swinging into action. Their involvement underscores Jams’ genuine passion for making active living more accessible.
With the launch into Walmart, this will be a monumental achievement for Jams, as it dives into the largest pool of consumers in the world. In an email, Blakley thanked Walmart for their partnership and support, saying,
“Our product does not taste like artificial garbage, we are confident that overdelivering value will resonate with the modern consumer in a powerful and perennial way. Walmart is an iconic brand; they have been such an incredible partner in helping us launch Jams and we couldn’t be more thankful for their support in bringing this product to countless customers nationwide.” – Connor Blakley.
Given the momentum behind consumers looking for snacks with both great taste and better nutrition, Jams seems to be set to make a big splash in the category. Uniting convenience with nutritional wholesomeness, Jams is a contemporary evolution of everybody’s favorite peanut butter and jelly sandwich alternative.
