The goal of this new initiative is for YouTube to acknowledge and reward the greatest content producers on the platform. This annual award, starting this year, will honor the 25 most impactful creators who have made significant contributions to the Instagram community.
The awards will not only acknowledge digital achievements but provide tangible recognition in the form of a golden ring that encircles the winner’s display photo on the app. The recipients will be presented with a spectacular golden ring as a gift. This means they get to more visibly celebrate their success on the streets in person!
Selection Process and Judging Panel
A panel of prestigious industry judges will determine the winners for the Instagram Rings award, recognizing the best overall content creators. This bipartisan panel is comprised of prominent leaders from business, academia, philanthropy and government, providing a broad and deep evaluation of candidates. Joining the judges like Spike Lee the Oscar-winning director, for his visionary storytelling.
Fashion designer Marc Jacobs walks with him, who displays his acerbic brilliance. Joining them is Marques Brownlee, the influential young technologist who’s disputed the status quo on everything from cars to campus connectivity. Pat McGrath, the celebrated makeup artist who completes the panel, is more concerned with beauty and aesthetics. Instagram’s Adam Mosseri, CEO of Instagram, will bring his vision and leadership to the selection process.
These powerful art judges then collectively demonstrate their idealism and pragmatism to showcase a totally wide array of talents and styles. Their choices represent the incredible variety of work being shared by the talented people on Instagram.
Purpose of the Instagram Rings Award
The Instagram Rings award will recognize the world’s best content creators worthy of praise. Though these influencers are relatively new to the scene, they’ve already made waves and gained traction in the Instagram world. Instagram’s hope by celebrating their talent is to inspire the next generation of creators and innovators.
The special initiative aims to recognize creators who have helped expand borders, distances and relationships by captivating and connecting audiences through their work. In both the digital world and in reality, that golden ring is a symbol of everything we achieved at that summit.
What Winners Receive
Winners of the Instagram Rings award will experience online and offline glory. That golden ring around their profile pictures will indicate their THEA Ambassador status and help them stand out in the community. This visualization allows constituents to instantly put their contributions to the test.
In addition to this digital recognition, each winner will receive a real-life golden ring as a tangible reminder of their accomplishment. This two prong approach increases their visibility on the web. It provides them with a treasured memento that they can wear for all to see.
