Hilary Duff just toasted to a wildly lucky career turning point. She launched her new single “Mature,” which was released on November 6. That was the highest first-week album sales of her entire career. It’s much more than that — it’s her first new music in over a decade! That one-time bump to No. 2 on iTunes in its opening weekend. It quickly climbed into the hundreds of thousands of plays on Spotify, a clear testament to Duff’s continued popularity.
With excitement brewing for Duff’s highly-anticipated debut album, “Luck… or Something.” This buzz has caused a historic 400% increase in search volume for her total music catalog. This surge indicates that fans are eager to reconnect with her body of work as she prepares for this new chapter.
As part of this throwback adventure, Duff helped her kids discover her 2002 Christmas album, “Santa Claus Lane.” Mostly she had a blast singing these older songs with them. Mickey and Solomon were startled to discover their mother’s earlier musical pursuits.
Hilary Duff is having a killer 2023, not just with her new music but really shaking things up on the advertising side. She stars in a new Dunkin’ ad, which features humorous references to both her old and new songs while capturing the essence of what makes her “naughty or nice.” Duff expressed her love for Dunkin’, saying, “We’re a big Dunkin’ house here.”
On December 4, 2025, Duff and her husband, Matthew Koma, will host a live holiday takeover at Apple Music Studios in Los Angeles. This event will surely mesmerize both her die-hard fans and the new audiences she’ll attract with live performances and exclusive looks at her new music. It exemplifies her commitment to engaging with her audience throughout the holidays.
Duff’s new music leans heavily on her own experiences, from the funny to the less-funny moments in her life. “I just felt, like, comfortable enough in my skin and not scared or not worried about how everyone would perceive it,” she explained. The singer-songwriter emphasized the importance of timing in her creative process, saying, “It feels like it’s made me believe in timing and waiting until something feels right to you to act on it.”
As she plans for her upcoming tour, she recently teased an exhilarating set list loaded with curveballs. “People are going to be really surprised by what songs I play — it’s just gonna be fun,” said Duff.
Beyond her impressive artistic contributions, Duff is getting in the Christmas spirit. She said her kids love the old favorite Christmas songs, getting into the holiday spirit as soon as November. “The kids and I are listening in the car on the way to school, like, starting in November,” she noted.
Reflecting on her long career on the ground, Duff admitted to having created a blind spot towards the work she was doing until recently. “I am so appreciative — it genuinely makes me, like, well up every time I start to talk about it,” she stated, highlighting her gratitude for the support from fans over the years.
With the recent release of “Mature,” Hilary Duff seems to be enjoying a second wind of connecting with her audience. The whole response has been astronomical,” she said, referring to the reception to her single. This new chapter of her life is proving to be a successful musical comeback. It’s an artist finding a new path but staying deeply rooted in who she is.
