Google has taken a significant step in its mixed reality ambitions by acquiring HTC's VIVE engineering team. Valued at $250 million, this acquisition marks Google's continued investment in extended reality (XR) technologies. With this deal, the tech giant gains a substantial part of HTC's XR business, primarily through its workforce, to enhance its Android XR initiatives.
The acquisition signifies a strategic move by Google as it seeks to strengthen its position in the mixed reality arena, competing against rivals such as Apple and Meta. The HTC engineering team will join forces with Google's Android XR business, focusing on developing new software and hardware for mixed reality experiences. This collaboration aims to advance Google's efforts in creating an ecosystem of headsets and glasses.
The partnership between Google and HTC is not new. It dates back to 2017 when Google purchased HTC's smartphone business for $1.1 billion. This latest acquisition is Google's second major deal with HTC, further cementing their long-standing relationship. The VIVE team will now play a crucial role in Google's pursuit of innovation in the XR space.
For years, Google has been working on mixed reality experiences, although these efforts are still in the developmental stage. Rumors suggest that the company might be considering the next generation of 'Google Glass,' but reports indicate an "unstable commitment" towards its development. Despite this uncertainty, Google's recent acquisition reflects its dedication to expanding its XR capabilities.
The tech landscape is becoming increasingly competitive with Samsung also announcing its plans to develop a mixed reality experience alongside Google and Qualcomm. As technology companies race to deliver cutting-edge XR solutions, Google's acquisition of HTC's VIVE team positions it as a formidable contender in this emerging field.
Google's move to acquire HTC's VIVE engineering team highlights its commitment to advancing its Android XR business. The integration of HTC's expertise is expected to accelerate Google's efforts in delivering innovative mixed reality experiences to users worldwide.
