Glen Powell takes center stage in a bold new Super Bowl commercial released on Thursday, reimagining the classic fairy tale "Goldilocks" with a modern twist. Directed by David Leitch, known for his work on "Deadpool 2", the commercial showcases Powell as a rugged, woodsy version of Goldilocks. The advertisement creatively replaces the three bears with three Ram trucks, which Powell takes on an exhilarating joyride.
In a unique narrative, the commercial features Powell reading the iconic fairy tale to his real-life niece and nephew, Gwen and Witt, at bedtime. This familial touch enhances the storyline, as it seamlessly integrates Powell's family into the ad. The commercial highlights Powell's adventures, including capturing a fire-breathing dragon, crafting a lifelike wood sculpture of himself from a tree, and leaping across an active volcano.
Powell's strong connection to the Ram brand is evident throughout the commercial. Having spent much of his time during the "Twisters" shoot in a Ram truck, this collaboration feels like a natural continuation of his association with the company. The ad ends on a heartwarming note, with Powell reading to his niece and nephew, accompanied by a baby bear in the backseat.
The direction by Leitch offers an engaging and action-packed portrayal of the beloved tale, combining elements of fantasy with real-life connections. Powell's portrayal of Goldilocks not only captivates viewers with its adventurous spirit but also emphasizes family values through its storyline.
