Flite is an innovative new platform founded by Suvir Wadhwa, Rahul Surana and Gabriel Mayants. It has drastically changed the landscape for how creators connect with the audiences they serve. Flite originally began as a simple ticketing platform. Now, it has evolved into an international operating system for the burgeoning creator economy. What’s more, in its first year of operation the platform has already fueled more than 1,500 experiences across 38 cities. Most importantly, it has empowered creators to earn millions of dollars and expand their craft outgrowing single events.
Wadhwa, the creative mind behind Flite, is passionate about creating new avenues of opportunity for creatives. He describes the platform’s impact as comparable to how enterprise software as a service (SaaS) empowered startups a decade ago. Through Flite, creators can make one-of-a-kind experiences that break through and forge powerful connections with their audiences.
Expanding Opportunities for Creators
From creatives like TV personalities, DJs, athletes to community builders, Flite is used by a variety of creators. Flite is on a mission to maximize and democratize influencers’ ability to monetize their influence. They accomplish this by converting digital audiences to real-life experiences through engaging, branded activations.
Wadhwa really focuses on the idea that audiences need to have powerful experiences. He thinks that these events create community and engagement that paid advertising just isn’t able to match.
“They don’t gather around a piece of sponsored post. But when you give them an unforgettable night, they’ll post about it, they’ll tell their friends, and that story will keep spreading. Experiences create culture. That’s the distribution channel of the future.” – Suvir Wadhwa
Flite gives creators powerful tools to help them grow their revenue, like driving ticket sales. It enhances brand equity by stimulating organic word-of-mouth marketing. This mutually beneficial approach empowers creators to authentically resonate with their communities while accomplishing tangible business goals.
Strategic Growth and Partnerships
Gabriel Mayants is the Chief Revenue Officer at Flite. He powers success by continuously building North American partnerships and developing innovative monetization plans. His leadership role is key to making sure that all creators find success through targeted programs developed specifically 5.
And that’s just one example of how hard Wadhwa has been impressed with Mayants’ dedication and preparation. He goes on to call him a “beast at his job.” He goes on to talk incessantly about his commitment to helping creators succeed on the platform.
Flite’s dedication to empowering its users goes far beyond just giving them the tools to sell tickets. The platform provides resources to empower creators to understand and operate in the business world. Wadhwa states,
“Our goal has always been to make creators feel like they have an enterprise-level team working for them.” – Suvir Wadhwa
Flite is much more than a vendor. It doesn’t just do this actively with creators of all formats, lengths, types—it does this as a platform.
Authentic Engagement through Experiences
Here’s how our co-founder Rahul Surana explains the importance of genuine engagement in the current market. He points out that brands now have three primary methods to connect with their target audience: advertisements, content, and experiences. Experiences are one of the most important ways that brands can connect with their consumers, and Flite is all about experiences.
“We’re giving brands a channel that feels human again. They can stand shoulder-to-shoulder with the people they want to reach, not just talk at them. That kind of authenticity can’t be replicated through ads or posts.” – Rahul Surana
Flite builds real bonds through individual live events and collective memories. This methodology allows brands and creators to earn the trust and loyalty of their audiences. This strategy simultaneously improves customer engagement and increases real revenue growth.
