PITAKA, an industry pioneer in emotional design, just celebrated the second anniversary of its award-winning Sunset Collection. To celebrate this major milestone, they kicked off a new global visual campaign, “Carry the Sunset.” Each unique creation honors the ingenious brand’s ability to embody the magic of a sunset into their beautiful products. Since first launching the Sunset Collection, it has quickly turned into one of PITAKA’s best-selling products. It often sells out and has ignited widespread copycat competition throughout the industry.
The campaign encourages users to dive into an immersive storytelling experience. Through a programmatic contest, participants can share their sunset moments and engage more directly with the emotional heart of this collection’s core. PITAKA welcomes customers to experience more through their official website and social media. Help us make this journey and be a part of this story that’s still being written!
The Impact of the Sunset Collection
It all started when PITAKA’s engineers, two years ago, adopted a new advanced production method. From capturing the warmth and fluid beauty of nature, with their natural gradient on aramid fiber. This new and creative approach set the stage for the Sunset Collection. In doing so, it allowed the brand to shape a distinct visual identity across multiple platforms.
Since its introduction, the Sunset Collection has turned into a Crown Jewels Collection for PITAKA. The resulting collection is so popular that it has become a regular sell-out, proof of the intense desire for these emotionally resonant products. Its success had many competitors trying to copy its design elements which has made PITAKA even more powerful in emotional product design.
Aside from producing visually stunning offerings, PITAKA has developed an always-on interactive experience for its consumers. The “Global Sunset Mosaic” showcases submissions from users around the world, forming an evolving digital artwork that encapsulates diverse sunset experiences. This project achieves two things at once: engaging the community and making a bigger emotional play to connect the audience to the brand.
Engaging Users through “Chasing the Sunset”
To celebrate their anniversary, PITAKA released the “Chasing the Sunset” initiative. This program inspires participants to be storytellers and creators of their own sunset experiences. PITAKA invites customers to share their most favorable sunset moments. This deepens a community of emotional connection that is about more than just having a fancy product.
Make every day extraordinary with PITAKA! Head to our sunset webpage to submit your best sunset screenshot for a chance to win a personalized, sunset-inspired bookmark. This simple, interactive experience allows you to capture a little bit of that magic. It’s a constant touch point for beauty, mystery, feeling, and poetry.
The creative campaign includes a limited-time flash sale to promote “sunset moments.” This fun & fast-paced event provides a fantastic opportunity for fans to snag pieces from the popular collection. PITAKA promotes these offerings through its social media platforms, including Facebook and Reddit, where users can discuss their experiences and insights.
“You can’t catch the sunset every day—unless you carry one with you.” – PITAKA
Community Engagement and Digital Artistry
PITAKA has taken big steps to involve the community via its robust online presence. Participants were introduced to the campaign through its official website and social media accounts. It generated a lively conversation over on Reddit, and even landed us a front-page post on Facebook. These platforms hold tremendous potential for creatives to collaborate and serve as vital spaces for sharing stories and developing connections.
The Sunset Collection has not only become a commercial success but a cultural phenomenon that resonates with individuals seeking meaningful connections through design. By compiling user submissions into the “Global Sunset Mosaic,” PITAKA emphasizes the importance of shared experiences while showcasing diverse interpretations of sunsets from around the world.
PITAKA has gone above and beyond with their approach to emotional design and it really shows. Through this approach, this strategy has entrenched its reputation as the industry’s thought leader. With emotionally creative campaigns like “Carry the Sunset,” PITAKA aims to keep inspiring customers’ mishmash of creativity and emotional beauty.
