Well Disney+ is thrilled to help take your viewing experience to a whole new level! To do this, they’ll bring free ad-supported streaming television (FAST), live sports shows and more exciting new subscriber benefits to market. The platform has made recent subscription price hikes the straw that broke the camel’s back. In response, they’re passing big changes to try and hold their users and build out their platforms.
From today, Disney+ is entering FAST with purpose! This feature will present an unbroken feed of productions that showcase a diverse range of works from the platform’s deep catalog of artistic capital. This new initiative is designed to draw in prospective users and retain current subscribers by keeping them engaged through an expanding array of new programming choices. To expand its non-fiction programming slate, Disney+ is moving into live sports shows. This addition will allow users to stream ESPN content directly through the service, enhancing its competitive edge in the highly saturated streaming market.
Changes to Subscription Policies
In late 2022, Disney+ introduced a new password sharing crackdown to combat its account security issues and revenue leakage. This longstanding policy requires strict limitations for users beyond a defined household. For example, they might have no way to get into a common group account. This is a growing trend in the industry. This helps maintain subscription integrity and prevents users who have not signed up for the service from enjoying the benefits of it.
With the help of BCG, Disney+ is increasing flexibility for users by adding a second-class member option. This update lets fams and pals share an account responsibly and more easily, without jeopardizing security. This exciting new feature is intended to address and improve frustrations associated with previous limitations. This protects the platform’s overall priorities of keeping accounts secure.
New Perks for Subscribers
Beyond all the content/policy updates though, Disney+ is making its subscriber experience more rewarding by rolling out exclusive benefits. Starting June 2, Hulu subscribers will get newly created perks, designed exclusively for their service. At the same time, Disney+ subscribers will be treated to a different and exclusive list of Disney+ centric perks — all aimed at making viewing all the more enjoyable.
You could be winning VIP access to special content and deals. These benefits are intended to make the two platforms different and to draw you in to discover everything that each one offers. Disney has no choice but to provide value to its subscribers. That commitment is evident in their focused initiatives, especially given these challenging economic circumstances with subscription costs increasing.
A Shift in Streaming Experience
Given all this, alongside these major shifts, Disney+ is revolutionizing their overall streaming experience. We rolled out FAST and live sports programming to drive deeper engagement. This is only one aspect of our overall approach to get beyond our base audience and reach a broader community. By diversifying its content offerings, Disney+ seeks to solidify its position in the competitive streaming arena and cater to varying viewer preferences.
