Budweiser has unveiled its latest commercial, "First Delivery," featuring a Clydesdale foal for the first time in over a decade. This special advertisement, revealed at Anheuser-Busch's flagship brewery in St. Louis, Missouri, is set to air during Super Bowl LIX on Sunday, February 9. The commercial tells the story of Budweiser's iconic tagline, "For all that you do, this Bud's for you," and highlights the grit and determination that define the American spirit.
The commercial showcases the small Clydesdale foal's journey as it attempts to keep pace with the larger herd. In a touching narrative, the foal takes the reins to make a significant delivery, symbolizing perseverance and strength. This heartwarming tale culminates in a lighthearted moment involving a bar owner witnessing a longtime joke unfold—"a horse walks into a bar"—offering viewers a humorous payoff.
Budweiser's Clydesdales have become synonymous with American culture, having appeared in 47 big game spots since 1975. This year, the brand aims to continue winning over American audiences with its Super Bowl commercials. Kristina Punwani, head of marketing for Budweiser USA, emphasized the focus on heartfelt imagery in the commercial while introducing fresh elements of humor.
"We really wanted to insert a lot of heartfelt imagery in this commercial that really pulled at the heart strings, but this year, we're bringing a bit of a fresh take by having lighthearted moments and humor" – Kristina Punwani, head of marketing for Budweiser USA
The inclusion of the Clydesdale foal underscores Budweiser's efforts to connect with viewers through both sentimentality and entertainment. The commercial not only highlights the beloved status of Clydesdales in American culture but also serves as a tribute to resilience and hard work—qualities that resonate deeply with audiences.
