Baskin-Robbins has unveiled an enticing summer promotion, offering $1.99 scoops of ice cream to parents from June 16 to June 27. This creative initiative is only available to Baskin-Robbins Rewards members at participating locations across the country.
The Parent Pass promotion provides parents with a well-deserved getaway. That makes it easier for them to navigate the stressful period between the end of the normal school year and the beginning of summer camps. As Baskin-Robbins’ website aptly notes, “The kids are home and the days are long.” This promotion is a great relief for families who want to enjoy affordable summer treats during this transitional period.
Baskin-Robbins’ Flavor of the Month, Trolli Sour Blast, which first surfaced on June 1. In addition to this, they’re officially launching the Parent Pass! This brand-new, limited-edition ice cream swirls sweet and sour flavors together—making it Trolli candy’s first-ever collaboration with the Haagen Dazs brand. Nicole Boutwell, vice president of brand marketing and culinary at Baskin-Robbins, exuberantly explains the inspiration behind the new flavor. She’s keen to illustrate that these new menu items are a tribute to summer’s colorful, adventurous nature.
Baskin-Robbins has introduced two new items to its summer menu: the Trolli Sour Blast Fizz and the Trolli Dirt ‘n Worms Sundae. These offerings are an extension of the multi-cultural brand’s desire to deliver fun and creativity throughout the summer months.
“The days between the last school bell and the first day of summer camp can be long, loud, and full of 5 a.m. wake-up calls,” Boutwell stated. “You’ve got this — and we’ve got the ice cream to help you through it.”
Families are looking for opportunities to connect and enjoy time-out of doors together. This yummy promotion and out-of-this-world new flavor lineup gives parents a delicious way to reward themselves while creating pixel-perfect memories with their kids.
