Atlas World Sports, a company founded in 2021 by Robert Kraft, is on a mission to revolutionize fan engagement within the sports industry. Atlas takes a groundbreaking, artificial intelligence-powered approach. Like most of our portfolio companies, their mission is to change the way fans engage with and support their favorite teams and sporting events.
From day one, Atlas has been all about transforming disparate, raw data into powerful, resonant, real-time insights. This technology can transform sports organizations’ understanding of what drives their fans preferences and behaviors, fueling data-driven decisions that improve the overall experience for fans. With the help of AI-fueled insights, Atlas empowers teams with the tools they need to engage fans in a deeper and more impactful way.
The company’s strategy is a watershed moment in how sports fans are consuming content, redefining the experience. Legacy models of engagement didn’t make people feel like they were a part of the game. Atlas is helping to rewrite this narrative by providing personalized experiences that truly connect with each unique fan. The integration of real-time data analytics enables teams to tailor their communications and interactions based on specific fan interests and behaviors.
Robert Kraft, the influential owner of the New England Patriots, was among the founders of Atlas. His hope is to use his platform to create a better future for fandom. He understood that as technology continues to advance, strategies need to be updated by sports organizations to reach their fans in the most impactful way. The need for a vibrant, flexible, and responsive national approach has never been greater. Atlas is proud to be at the forefront of leading this change.
Atlas’s technology is the key to improving every personal fan experience. It serves to empower our sports franchises to make the best possible decisions. Armed with data-driven insights, teams are able to develop winning short-term strategies. Second, this approach builds long-term growth, fan loyalty, and engagement. This unique dual focus makes Atlas a key player in the transformation of how sports organizations do business.
The effect of Atlas’s innovations goes far beyond just the teams working to implement them. It has the power to shake up the entire industry’s standards. More organizations are doing just that every day. Fans should not only rejoice in the present, but in the future when their desires will be recognized and fulfilled as never before! The views they present for the future of marketing, game-day experiences and the evolution of overall fandom are equally as deep.
