Apple Inc. is preparing to launch some significant upgrades to its Health app. For the first time, they’ll be bringing to life a cutting edge AI agent as part of a new initiative titled “Project Mulberry.” The tech giant is seeking out specialists from a variety of disciplines. They need your help. They need physicians, nutritionists, sleep specialists and mental health professionals to guide the development of an AI-powered health coach that will replicate the expertise of a real doctor. The goal of this new initiative is to empower users with tailored health recommendations through access to their existing personalized health data and health records.
Hiring Experts for AI Development
In order to make Project Mulberry a success, Apple is looking for outside assistance. The expectation is that the company hires subject matter specialists who bring their expertise and experience to teach the AI agent to do its job from the start. This multidisciplinary approach further underscores Apple’s intent to build a dynamic health platform that aims to do more than just track data.
By bringing a wide range of experts into the development process, Apple has shown it understands the multifaceted nature of health management. By collaborating with professionals in medicine, nutrition, and mental health, Apple aims to build an AI that can provide comprehensive support to users in managing their well-being.
Features of the Revamped Health App
An improved Siri will be at the core of the next iteration of Apple’s Health app. Specifically, it plans to take advantage of generative AI capabilities to improve the user experience. This refresh gives Siri more power to engage with users in interactive and contextual ways. It will offer personalized insights and recommendations tailored to each person’s individual health profile. One year later, last year Apple unveiled Apple Intelligence via iOS 18 paving the way for this powerful new feature. The release was fraught with enormous setbacks.
Our AI-powered health coach clinically assesses their historical health data. It then walks you through those insights in a way that’s personally relevant and actionable. This powerful feature gets to the heart of what users really need—personalized advice, based on their unique health conditions & goals.
Competitive Landscape and Future Prospects
Yet, despite such progress, Apple has a significant uphill battle against the competitive backdrop of the current generative AI arms race. The company continues to go through delays in launching the next-generation Siri capabilities. These features will not be released until two years from now. Now Apple is falling behind their competition on the AI front. Successful wholesale development as part of Project Mulberry will be key to bolstering their market position.
The updated Health app is expected to ship in the spring or summer of next year. With the help of generative AI technology and experts’ insights, Apple is making an AI-driven personal health management tool. Their goals are to create a digital health market leadership position and empower their users to take control of their health.
