Apple Inc. is getting ready to party hearty over their recent windfall! By 2027, the firm will be celebrating its 20th anniversary with the introduction of the iPhone 20 series. This decision comes with a notable twist, as the tech giant will skip the iPhone 19, continuing its pattern of unconventional naming conventions that it has employed in past releases. As these features spread, the base model of the iPhone 20, which will be released in the second half of 2027, is expected to have Terahertz technology.
The new technology in smartphones The next year, the firm returned to an easier-to-follow system of whole numbers, releasing the iPhone 11. If Apple can stick to this release strategy, it will certainly remain at the forefront of innovation all while keeping one foot in its own storied past.
Historical Context of Apple’s Naming Conventions
In fact, Apple is well known for this sort of numerical leapfrog across its product line. In 2017, it marked its tenth anniversary with a wonderful, big surprise. Instead of releasing the expected iPhone 9, it released the game changing iPhone X. The change to Roman numerals also served to underline the importance of this milestone. To make matters worse, Apple released the iPhone 8 alongside the iPhone X. This action really underscored their approach of walking the line between classic and cutting edge branding.
Not releasing an iPhone 19 might actually make great marketing sense. It’s a bold decision that can seriously generate excitement and anticipation for the next-generation iPhone 20. This aligns with Apple’s past practices and underscores the company’s focus on significant anniversaries as opportunities for major product launches. As an example, we can imagine that the forthcoming iPhone 20 will be heavily differentiated in its marketing and expected capabilities.
Upcoming Releases Leading to the Anniversary
Apple will seed the iPhone 18e in the first half of 2027. This release is set to occur before we welcome the iPhone 20. The iPhone 18e will serve as a budget-friendly option within Apple’s smartphone lineup, providing consumers with an affordable alternative while maintaining quality and performance. This new, regular release is intended to prepare the market. It’ll lay the groundwork for the premium ones to come later this fall.
Besides the iPhone 20, Apple has some other big things coming in the latter half of 2027. Apple’s quarter will see the launch of a potential next-generation iPhone Air, face-to-face with a second-generation foldable iPhone. As these products have demonstrated, Apple is focused on continuing to innovate and quickly expand and diversify its offerings to serve a broader base of consumers.
Speculations Surrounding the iPhone 20
Speculation about the expected features, branding, and capabilities of the iPhone 20 is already underway. Some industry analysts suggest that it be named the iPhone XX. Such a name would celebrate its significance in celebrating Apple’s anniversary in a big way. To date, no such branding has been officially confirmed by Apple.
Excitement is only growing ahead of the iPhone 20 introduction. In the opposite corner, Apple continues to prove its breathtaking agility and reinvention in a cutthroat market. Apple is indeed jumping directly to the iPhone 19 in order to launch a new, truly innovative product. This strategy seeks to spark consumer demand and enhance the country’s global leadership in innovation technologies.

