Apple is reportedly developing new "smart glasses" that focus on augmented reality (AR) in a bid to surpass Meta in the competitive wearable technology market. This move comes as Meta announced its first and "true" AR glasses, named "Orion," at their Connect event last year. Meanwhile, Snap is enhancing its Spectacles with innovative AR features, including a virtual keyboard and GPS capabilities.
Snap's AR Innovations
Snap has introduced new AR features for its Spectacles, which include a virtual keyboard and advanced GPS technology. This GPS technology is built around the Global Navigation Satellite System (GNSS), providing users with accurate location tracking. Additionally, the new features incorporate compass heading and custom locations to enhance user experience. However, the 5th generation Spectacles remain exclusive to developers, who can rent them for $99 a month over a minimum of one year.
The development of these features comes through Snap's collaboration with companies such as Niantic and Wabisabi. These partnerships aim to expand the range of Lenses available for the Spectacles, further enriching the AR experience.
Meta's Orion Glasses
Meta's Orion glasses mark a significant step in the AR wearables market. Announced during last year's Connect event, these glasses are positioned as Meta's first true foray into augmented reality. This development underscores the company's commitment to advancing AR technology and providing users with immersive experiences.
Meta's collaboration with Ray-Ban on smart glasses represents an early example of AR wearables that are making their way into the consumer market. These efforts highlight the growing competition among tech giants to deliver innovative and practical AR solutions.
The Race for Augmented Reality
Apple, Meta, Snap, and other leading technology companies are intensely focused on developing "true" augmented reality wearables. This race is driven by the potential of AR to revolutionize how users interact with digital content in real-world settings. Apple's forthcoming "smart glasses" are expected to challenge Meta's Orion glasses directly, adding another layer of competition in this rapidly evolving sector.
