Apple has rolled out its latest privacy feature, App Tracking Protection, across iOS, iPadOS, and macOS, allowing users to opt-out of app tracking. The feature enables users to "ask app not to track" their activity, providing an added layer of privacy. In a parallel development, DuckDuckGo announced that its privacy-focused AI experiences have emerged from beta testing, ready to deliver advanced generative machine-learning technology. The DuckDuckGo AI Chat has been rebranded as Duck.ai, enhancing privacy without requiring users to create an account to access its AI-assisted answers on its browser app.
Privacy remains a critical issue for many tech companies, with data collection playing a significant role in their operations. Companies often collect data to refine user experiences and generate revenue. However, DuckDuckGo has taken a firm stance against data collection, assuring users that their data remains secure. The company has developed web tracking protection and AI experiences that block apps from accessing user data, prioritizing user privacy.
DuckDuckGo's unique artificial intelligence experience, available since last year, is now accessible on both iOS and Google's Android OS. The company has made Duck.ai available via its security-first browser app for PCs. This app offers an AI-enhanced search engine experience through "Assist," designed to help answer user queries efficiently. By integrating these advanced privacy features, DuckDuckGo aims to provide users with safe and private online browsing experiences.
