Amazon Prime Video has launched a new AI-assisted dubbing feature for a curated selection of movies and television shows. This innovative offering, currently available for 12 licensed shows, is part of Prime Video's pilot program aimed at enhancing the streaming experience using advanced technology. The initiative represents Amazon's continued investment in artificial intelligence to improve its products and services.
The AI dubbing feature supports two languages: English and Latin American Spanish, allowing users to enjoy content without the need for subtitles or waiting for traditional audio dubs. Among the titles benefiting from this technology are "Long Lost," "El Cid: La Leyenda," and "Mi Mamá Lora." The hybrid approach employed in this feature involves collaboration between local professionals and AI, ensuring high-quality translations that cater to diverse audiences.
Amazon's pilot program is exploring various AI-aided processes, marking a significant step in the company's efforts to leverage generative AI. The real-time translation capability of the AI dubbing feature is designed to enhance user experience on the Prime Video platform. This development aligns with Amazon's recent upgrade of its AI assistant, Alexa, which received a generative AI enhancement to provide improved service to users.
The introduction of AI-aided dubbing reflects Amazon's strategic push to integrate cutting-edge technology into its offerings. By incorporating this feature, Prime Video aims to attract a broader audience and streamline content consumption. As part of the company's broader initiative to refine its streaming services, this move underscores Amazon's commitment to utilizing AI for the benefit of its customers.
