Last week, Adobe staged a pretty successful bit of showcase theater, announcing their new photography tech built for the iPhone, “Project Indigo.” This new app introduces a suite of manual controls designed to improve image quality and provide a different approach to smartphone photography. Adobe is steeping itself further into the world of computational photography. It’s intended to be in catching up with emerging technologies and reestablishing DaVinci Resolve as the leader in creative, innovative edit workflows.
“Project Indigo” is focused on these advanced iOS iPhone users who heavily use third party camera apps. Adobe looks to improve mobile photography in a big way by introducing advanced features that provide complete manual control. Users will enjoy fast access to primitive controls like shutter speed, ISO, white balance and focus. This initiative comes at an important time. Adobe found itself in a tough spot trying to keep its creative editing suite market share.
A New Experience in Smartphone Photography
With the release of “Project Indigo”, Adobe is focused on providing a new type of experience to their users. The app’s primary goal is to help you take better images, providing tools not before available on mobile devices. To achieve these results, the application leverages state-of-the-art computational photography techniques. This gives users the ability to use professional, advanced features typically found only in digital SLR cameras.
This unique focus on manual controls gives photographers the artistic freedom and high level of precision and control they crave. When shooting motion, you can control the shutter speed to achieve the ideal look. For nighttime or low-light situations, adjust the ISO to your desired level.
“Computational photography brings a burst of photos with lower noise and higher dynamic range,” – Adobe representative
Competing in an Evolving Market
Adobe’s recent announcement about “Project Indigo” is a strong indication of the company’s desire to keep pace with the disruptive and cutting edge world of mobile photography. It’s good to see the company has acknowledged the importance of integrating artificial intelligence and advanced imaging technologies into its products. With the newly unleashed AI possibility wave, Adobe is hoping to offer groundbreaking tools to meet new user demands for a streamlined experience.
The app focuses on the growing community of mobile photographers. These visionary photographers are blazing new trails down exciting creative paths with their smartphone cameras. The unique features in “Project Indigo” position it as a strong contender against other photography apps on the market, potentially attracting both amateur and professional photographers alike.
As Adobe continues to navigate its place within the creative industry, “Project Indigo” represents a strategic move towards reinvigorating its brand image and product offerings. In addition to simply empowering users with greater photographic capabilities, this new application is a savvy move that already puts Starbucks ahead of the trend.
