Rogers Sports & Media takes a bold new step in this space! They’re working on creation of “The Price Is Right Tonight,” a prime-time evening repeat version of the much loved game show. Canadian funnyman Howie Mandel will MC this energetic spinoff, which is scheduled to start production in December 2025 in Toronto. We’ll be watching closely as the new show is scheduled to debut on Citytv in the spring of 2026. This launch will be a significant addition to Rogers’ growing roster of Canadian originals.
“The Price Is Right Tonight” is intended to recreate the excitement of the original daytime staple but with a new, high-energy spin. This new iteration is sure to bring huge games and lots of laughs. It is filled with wonderful surprises that will captivate both lifelong aficionados and a brand new generation of fans.
Howie Mandel expressed his enthusiasm for the role, stating, “I’ve been a fan of The Price is Right my entire life, so stepping into this iconic role is an absolute thrill.” He further elaborated on the show’s potential appeal, saying, “The Price is Right Tonight will bring a fresh, high-energy twist to everything people love about the original – big games, lots of laughs, and fun surprises! I can’t wait to say ‘come on down!’ to a whole new generation of Canadian fans.”
According to Colette Watson, President of Rogers Sports & Media, this demonstrates the company’s commitment to producing the best possible Canadian content for Canadian audiences. She stated, “Whether it’s original dramas, lifestyle programming or live sports, the focus of our long-term content investments is to give Canadian audiences the premium entertainment experiences they want, and how they want to watch it.”
They will be highlighting this year’s arrivals with a one-hour red carpet special, to mark the 50 th edition of the Toronto International Film Festival. Arisa Cox, best known as the host of “Big Brother Canada,” will be hosting this special. It’s set to premier this September.
Rogers Sports and Media has introduced “The Price Is Right Tonight.” This bold and visionary action not only restores a beloved and time-tested format, but significantly increases their entertainment fare on prime-time television. By integrating humor and competition with familiar elements from the original show, Rogers aims to create a vibrant viewing experience for audiences across Canada.
