Lildog, a groundbreaking Norwegian pet technology startup is changing how pet owners keep tabs on their four-legged friends. Founded by Morten Særthe, Lildog was established to address a critical issue: the failure of traditional GPS trackers at crucial moments. Lildog’s mission is to make pets safer and give pet parents the most reliable tracking features possible. They’ve built an innovative new device that leverages these NB-IoT and LTE-M networks, providing unmatched, always-on coverage for your GPS trackers.
Since the solstice launch, Lildog has already sold over 50,000 units, indicating the market is quickly warming to their innovative solution. The fintech has been remarkably productive in extending its operations, already reaching 21 European nations with its services. In 2026, it intends to launch in the North American market. The device is less than 28 grams, which makes it extremely light. It’s a natural fit for dogs and cats alike and is well-suited to indoor and outdoor settings — even extreme Nordic climates.
Addressing the Core Problem of GPS Tracking
Morten Særthe recognized early on that signal loss is the primary reason GPS trackers fail when pet owners need them the most. That knowledge inspired the creation of Lildog’s device—during product development, a focus on consistent signal strength took precedence over fancy bells and whistles.
“Most people don’t realize that signal loss is the number one reason GPS trackers fail when you need them most. We built Lildog to solve this problem first, before adding any other features. That’s why it’s a GPS device that pet retailers trust.” – Morten Særthe
Lildog’s patented technology gives pet parents the confidence to allow their pets the freedom to explore. Now they can, with confidence, knowing they won’t be separated from their furry companions. The device’s advanced networking capabilities provide the world’s best coverage, making it particularly effective in diverse environments where traditional devices often falter.
Features Designed for Safety and Convenience
Beyond tracking Lildog’s device includes important community safety features. Second, it provides temperature-monitoring alerts to keep pets safe from severe heat or cold. This functionality pushes notifications to pet parents in real-time when their pets are exposed to potentially unsafe surroundings. It addresses temperature extremes to help protect pets’ safety.
The device features a long battery life of three to five days, making it possible to use the device for long periods of time without daily recharging. When it’s time to recharge, you can top-up the battery in less than two hours. This fast plate service is a fantastic benefit to busy pet parents.
“We aim to take care of our dogs, as they always care for us. Technology should give owners the freedom to let their pets explore the world without the constant fear of losing them. That’s the standard we set for ourselves.” – Morten Særthe
This dedication to both safety and user experience embodies Lildog’s mission to use technology to improve the experience of pet-owners.
Proven Performance in Challenging Environments
Lildog’s device has been rigorously tested in Norway’s rugged landscape, characterized by high mountains and deep valleys. As this testing has shown, this device does a great job of excelling where maintaining a strong signal is most important. Særthe is adamant that if the tech can be robust in these challenging environments, it can be trusted anywhere.
“We have perfected the base functions in Norway’s rugged landscape, with high mountains and deep valleys, where Lildog is proven to perform where signal stability is critical. If it works in Norway, it works anywhere.” – Morten Særthe
Lildog is readying itself to reach a new market. The company’s mission is to continue bringing its innovative solutions and proven reliability to pet owners across North America.
