AutoSavvy, a Utah-based dealership group, has emerged as a national powerhouse in the market for branded title vehicles. They’ve shot up in prestige and popularity among buyers, too. AutoSavvy’s niche are vehicles that insurance companies have declared total losses due to accident, theft or other damages. They want to provide consumers with an affordable alternative while addressing the most frequent consumer pain points associated with purchasing these vehicles. The dealership is just the icing on the cake! They provide a full four-month or 4,500-mile limited warranty and it’s built into the cost of their branded title vehicles.
This new warranty is meant to address some of the concerns and risks that used car buyers encounter when purchasing a used vehicle. Though most independent dealers can’t match long warranty terms, AutoSavvy takes it a step further with industry-busting offerings. The company’s warranty covers purchasers for 120 days or 4,500 miles. For many first-time buyers and working-class families, this coverage offers essential peace of mind.
Understanding Branded Title Vehicles
Branded title cars are vehicles that insurance companies have determined are total losses. This is especially common after crashes, flood events, or vehicle thefts. This new classification could provide a route for would-be buyers to purchase these vehicles at a deeply discounted price. AutoSavvy sells these branded-title vehicles, on average, for about $6,000 less than clean-title vehicles, allowing consumers to get more value out of their purchase.
Branded title vehicles draw in more price-sensitive buyers as they’re cheaper. They can routinely be had at a 15–25% discount compared to comparable vehicles. This draws a full-spectrum consumer base, including Millennials and young professionals as well as families seeking value. As exciting as these advancements may be, would-be buyers should be wary—past iterations of these vehicles have been plagued with issues that could compromise reliability and safety.
AAA reports that the average repair for a major mechanical breakdown now exceeds $3,500. This fact points to why it is crucial to try and have some form of a warranty when looking at a branded title vehicle. AutoSavvy’s bumper-to-bumper warranty is designed to alleviate these issues by providing coverage for a variety of repairs during the four-month period.
The Warranty Advantage
AutoSavvy’s warranty is notable not only for its length but for being included in the vehicle’s purchase price rather than sold as an additional add-on. This model is what sets AutoSavvy apart from other used-car dealers such as Carvana and CarMax. Currently, Carvana warranties are 100 days or 4,189 miles, while CarMax provides 90 days or 4,000 miles. Even with these offerings, AutoSavvy’s four-month warranty gives buyers a longer duration, which might be attractive to buyers who tend to drive a lot.
Critics point out that mileage-based limits can pose challenges for buyers who rely on their vehicles for daily commuting. Frequent high-mileage drivers could find themselves uncovered if they go over the mileage cap before the warranty period is over. Though the warranty plan is intended to be a consumer protection measure to alleviate consumer anxiety, it will not serve the interests of all consumers.
AutoSavvy provides a limited warranty, but Certified Pre-Owned (CPO) vehicles have them beat with their extensive coverage. These warranties typically last between 12 months and an astounding seven years! This dramatic difference emphasizes the different level of promise vehicle purchases offer.
Target Market and Consumer Considerations
Through smart business decisions, AutoSavvy has honed in on first-time buyers and working class families who are likely in the market for lower-cost quality transportation. The dealership is focused on attracting a more youthful, professional clientele. This dovetails perfectly with a continuing trend of consumers looking for more affordable options when times are tight economically.
AutoSavvy’s semi‐public‐service, branded‐title cars provide a great financial opportunity for lots of buyers. It’s important to weigh the benefits and possible dangers before diving in. Knowing a vehicle’s history and current state is an important part of any purchase. When purchasing a used vehicle, it is important to research extensively. By encouraging buyers to have the vehicle thoroughly inspected, Tread Lightly!
