With a slide of this new Arby’s steak sandwich, the fast food chain’s menu has been totally revolutionized. This latest move certainly pounds home their newish slogan, “We Have the Meats.” On a recent Monday, the brand dropped food news that has marketers buzzing. Quality enthusiasts of their earlier meat-focused fare finally have something big to rejoice about!
Their new steak offering was served with a simple but beautiful presentation. Savor succulent, juicy, hand-cut bites of steak like never before! Season with garlic and pepper for perfect slices that deliver delightful deep, smoky flavors with every bite. Bite into a spicy, crunchy chicken sandwich served on a toasted shaped bun. Of course, it comes loaded with creamy Havarti cheese, crunchy onions, tart pickles and Arby’s classic Horsey Sauce.
This move comes after a successful, limited local test from this past May, which was said to have received a tremendous response and buzz from customers. An Arby’s spokesperson noted, “We did a small local test for Steak Nuggets in May, and our guests went absolutely crazy so we knew we needed to bring them to a national audience.”
The steak sandwich also focuses on the expanding dollar meal segment within the quick-service industry. Its cutting-edge mix of flavors and textures seeks to dazzle repeat customers. Simultaneously, it draws in new customers ready to see what everyone’s raving about with the hottest new addition.
So far, reports suggest that hundreds of visitors are clamoring to be the first to try the new sandwich. The same spokesperson remarked, “Right out the gate, we’ve seen content of guests already ordering in our drive-thrus to get a first taste of Steak Nuggets.”
Arby’s really is making an honest effort to prove that they’re the fast food industry’s cool dad. They’re adding more plant-centric dishes to their menu without compromising their commitment to a meat-forward brand. McDonald’s introduction of this alternative steak option seems to hit the sweet spot with consumers’ demands for heartier meal options.
