Ferrari officially launched its first fully electric vehicle, the all-electric Ferrari Elettrica, showcasing major technology leaps in sustainability and all-around innovation. In fact, the company just revealed that they’ll build the Elettrica’s chassis and body shell out of 75% recycled aluminum. This decision will reduce an estimated 6.7 tons of carbon dioxide emissions per vehicle manufactured. This announcement is an exciting development for Ferrari — a company that has been exploring the possibilities of electrification for over 15 years.
The introduction of the Elettrica builds on Ferrari’s legacy of integrating advanced technology into its vehicles. Innovation performance Since 2013, the company has been a pioneer in performance innovation. It brought Formula 1 technology to its first La Ferrari hybrid supercar. To accurately capture the powertrain vibrations, the Elettrica will utilize accelerometers on the rear axle. Using active tuning, these vibrations will then be amplified to deliver a signature sports car roar and maintain the brand’s legendary auditory experience.
Yet, even after all of these technological advances, Ferrari’s financial projections and profit margins have begun to spook investors. Immediately after the announcement, the company’s stock tanked by 15%. Weeks before this drop, both on the Milan Stock Exchange and American New York Stock Exchange. Ferrari has committed to achieving net revenues of 9 billion euros by 2030. They anticipate at least 3.6 billion euros of EBITDA, with continuing high margins of 40%. Now, the entire company is under investigation. They had only a few years ago agreed to produce 40% of their lineup electric by 2022, but that goalpost has moved.
Looking ahead, Ferrari has some ambitious and admirable plans to diversify its product portfolio by 2030. The automaker envisions a future where only 40% of its products will include main internal combustion motors. It predicts that 40% of the vehicles will be hybrids and 20% will be fully electric vehicles. From 2025 onward, Ferrari is counting on an average of four new vehicle introductions per year. This courageous move highlights their dedication to adapt to new consumer tastes and fulfill regulatory and legal mandates by 2030.
