Bed Bath & Beyond is back, baby! They’ve been teasing a new smaller format store, Bed Bath & Beyond Home, which is slated to open in Nashville, Tennessee. The Brand House Collective, Inc. recently announced that their grand opening will take place on August 8, 2025. As such, this is an important milestone for the brand. It had to recently survive some large obstacles, like the shuttering of every one of its 360 brick-and-mortar locations.
In June 2023 Bed Bath & Beyond returned to life with a vengeance, this time under new ownership. Overstock purchased the brand’s IP and led the brand IP’s relaunch. This relaunch paved the way for new beginnings and innovative retail strategies aimed at reviving the once-popular home goods retailer. The upcoming Bed Bath & Beyond Home store will pay homage to its predecessor by honoring previously issued Bed Bath & Beyond coupons and introducing new promotional offers.
We look forward to developing the Nashville location into the flagship store for our new concept. For us, this is more than a tactical addition, rather, a strategic shift in the way we engage customers. The 90-year-old decision to honor expired coupons is a continuation of that company’s dedication to protecting customer loyalty and trust. Each new coupon release will create a flurry of activity and excitement, drawing shoppers to them. This will allow the brand to regain a foothold in the competitive landscape.
Amy Sullivan, CEO of The Brand House Collective, says she couldn’t be more thrilled with this new adventure. She’s deeply excited about what’s in store for the company.
“This isn’t just a store, it’s a fresh start for a brand that means something special to so many families,” – Amy Sullivan, CEO of The Brand House Collective.
The opening of Bed Bath & Beyond Home comes after a tumultuous period for the original brand, which saw its physical store presence diminish drastically. The shuttering of every single member location was an inflection point for the brand. Thousands of confused loyal customers were suddenly in the dark about the future for a brand they’d relied on for decades.
Just as the landscape is constantly changing, Bed Bath & Beyond finds itself on a new path to restore its former glory of retail dominance. They want to change the expectations of what a customer-focused home goods store should look like. Bed Bath & Beyond Home partners past with future. They hope to make it an exciting and welcoming shopping experience that speaks to all the years of loyal fandom and welcomes in new customers.
